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LIVA launches LAPF Studio in Tirupur
LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.
Liva outshines in mall space with unique innovation
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
Grasim to invest Rs 13k cr in textiles, cement biz
Aditya Birla Group firm Grasim Industries will invest over Rs 13,000 crore in its textile and cement businesses over the next 24-36 months, as the company looks to increase capacity and modernise production.
LIVA outshines in mall space with unique innovation
Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.
Eco Fibres on the Rise
Sustainability is no longer a choice, but a necessity. The textile industry feels that the movement towards sustainability should start from the source itself – fibres. The global eco fibre market size was estimated at 9,570 kilo tonne in 2016.