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LIVA journeys into new realms of applications: Manohar Samuel
October 2019
LIVA, the new-generation fibre created by the Birla Cellulose of Aditya Birla Group since its launch, has been enjoying an enviable fame for its fluidity in the textile market.
LIVA announces entry in saree category
August 2019
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
Yarn Expo Autumn to focus on regenerated yarn
July 2019
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
LIVA promotes sustainability through Livaeco
July 2019
Taking another step towards sustainability, LIVA, ingredient brand by Birla Cellulose launches a unique plantable garment tag (tag attached to each garment across retail stores of W).
Eliminating toxic chemicals, the ZDHC way
July 2019
ZDHC may sound like Latin and Greek to some, but to eco-conscious industries and citizens, this acronym for The Zero Discharge of Hazardous Chemicals is a Foundation registered in Amsterdam, that puts all its efforts into a mission of eliminating,etc.
Birla Cellulose’s Salem meet focuses on sarees
March 2019
As a part of their industry initiative, Liva from Birla Cellulose conducted a hub meet at Salem focusing on saree category.
Birla Cellulose, Ankur Textiles partner for womenswear
August 2018
LIVA range of fabrics has been introduced under Ankur Textile fabric brands- Zoya, Blossom & Glam & Glory.
Liva outshines in mall space with unique innovation
June 2018
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
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