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RIL, UN collaborate to reduce environmental impact on fashion
October 2018
Lakmè Fashion Week is committed to the promotion of sustainability in the fashion industry, to push the agenda for positive social and environmental impact, and is the only major platform in the country that runs a dedicated day within its schedule every season on sustainability.
Birla Cellulose leverages the "Liva" proposition at 61st National Garment Fair
August 2015
The fabrics displayed by Birla Cellulose at National Garment Fair had a high tinge of innovation in line with consumer trends forecasted by international design consultants.
A new star in fashion is born!
May 2015
KK Maheshwari, Group Business Director ´ Fibres and Textiles, and Managing Director, Grasim, spoke eloquently addressing the press a few hours before the launch of brand ´LIVA´ stating that the launch of LIVA was ´indeed a defining moment for us as we take another major step forward in the continuing journey of Birla Cellulose towards achieving greater heights of excellence and growing leadership globally.
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