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Grasim VSF revenue soars 35%
September 2018
The caustic soda prices in India moderated during the quarter led by temporary softening in global caustic soda prices. The underlying demand from the user industry (alumina and textile) continues to remain buoyant.
Grasim, VSF, EUBAT, Vilayat
Grasim VSF revenue soars 35%
August 2018
In the first quarter of fiscal 2018-19, the revenue of Grasim Industries from the viscose staple fibre (VSF) business has climbed 35 per cent to Rs 2,480 crore and EBITDA has been recorded at Rs 3,212 crore, up by 33 per cent.
Liva outshines in mall space with unique innovation
June 2018
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
Sweden keen on tie-up with Aditya Birla Group on smart textiles
December 2017
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union. The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.
EcoVero, new eco-friendly viscose
June 2017
The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry.
Birla Cellulose at Intertextile Shanghai
November 2015
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF)
A new star in fashion is born!
May 2015
KK Maheshwari, Group Business Director ´ Fibres and Textiles, and Managing Director, Grasim, spoke eloquently addressing the press a few hours before the launch of brand ´LIVA´ stating that the launch of LIVA was ´indeed a defining moment for us as we take another major step forward in the continuing journey of Birla Cellulose towards achieving greater heights of excellence and growing leadership globally.
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