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Shree's unmatched growth of garments made with Liva
February 2018
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Shree’s unprecedented growth of garments made with Liva
January 2018
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Liva’s new initiative spreads awareness amongst women
January 2018
Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness. For the first time ever an ingredient brand deputed Fashion Advisors in large format stores namely Pantaloons, etc.
Designers reveal amazing talents at Liva Protege 2017
January 2018
Over 190 institutes participated in the 3rd edition of Liva Protégé Talent Hunt, which had entries from across 50 cities with over 3000 students applying for the competition.
Ichalkaranji shows huge scope for MMF
January 2018
Birla Cellulose, along with Ichalkarangi Shuttleless Loom Owners’ Association (ISLOA) and Ichalkarangi Shuttleless Fabric Manufacturers’ Association (ISFMA), has conducted an interactive customer meet on 21st November at Hotel Sayaji, Kolhapur with spinners, weavers and processors of Ichalkaranji. The meet was aimed at making Ichalkaranji a self-sufficient hub for finished fabrics made from Viscose, Modal and Excel fibres offered by Birla Cellulose.
Grasim bags USDA certification
June 2017
Grasim Industries Limited, a flagship company of Aditya Birla Group has received the US Department of Agriculture (USDA) certified biobased product label for its products -- Birla Viscose, Birla Modal & Birla Excel.
LIVA launches 1st LAPF studio in Noida
April 2017
LIVA launches 1st LAPF studio in NoidaLAPF Studio harnesses the strength of one of the largest garment clusters in the world at Noida where over 650 garment units are located. LIVA, a leading fashion fabric brand from the house of Aditya Birla.
LIVA | An evening to remember
July 2016
Held at JW Marriot, Sahara Mumbai, the first-ever LIVA Accredited Partner Forum (LAPF) Confluence was a vibrant event. The evening of the first-ever LIVA Accredited Partner Forum (LAPF) Confluence organised by LIVA, the natural fluid fashion fabric was full of colours, fashion & vibrance.
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