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Grasim bags USDA certification
June 2017
Grasim Industries Limited, a flagship company of Aditya Birla Group has received the US Department of Agriculture (USDA) certified biobased product label for its products -- Birla Viscose, Birla Modal & Birla Excel.
LIVA launches 1st LAPF studio in Noida
April 2017
LIVA launches 1st LAPF studio in NoidaLAPF Studio harnesses the strength of one of the largest garment clusters in the world at Noida where over 650 garment units are located. LIVA, a leading fashion fabric brand from the house of Aditya Birla.
LIVA | An evening to remember
July 2016
Held at JW Marriot, Sahara Mumbai, the first-ever LIVA Accredited Partner Forum (LAPF) Confluence was a vibrant event. The evening of the first-ever LIVA Accredited Partner Forum (LAPF) Confluence organised by LIVA, the natural fluid fashion fabric was full of colours, fashion & vibrance.
LIVA enters saree category with viscose & modal fabric
June 2016
Liva has associated with leading women’s brands in India and has penetrated more than 2,000 retail outlets across the country. With an objective to bring sarees back in vogue, LIVA is all set to launch its saree with LIVA fabrics, pan India. Innovative sarees that bring the best of fashion, comfort and convenience to the consumer.
LIVA's drive for global reach
February 2016
Apart from enabling the LAPF partners to join the international marketing fora
LIVA creates fashion niche in knitwear city
November 2015
Liva SS16 for knits was showcased at Yarnex, the India International Yarn Exhibition at Tirupur from 10 to 12 September, 2015 at India Knit Fair Complex.
Birla Cellulose at Intertextile Shanghai
November 2015
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF)
Birla Cellulose to participate at Intertextile Shanghai
October 2015
Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) has embarked on a journey of adding more collaboration’s in China. And to do so, is participating at Intertextile Shanghai Apparel Fabrics, which runs from October 13-15, 2015 in Shanghai at stall No. 5.32, E32.
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