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Liva launches its new campaign, #LiveYourFlow
November 2019
Liva, the ingredient brand from the house of Aditya Birla Group, launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut.
Livaeco, Birla Cellulose’s step towards SDG
November 2019
The United Nations in the year 2015 came up with 17 Sustainable Development Goals as a standard which each country had to achieve by the year 2030 in order to bring about their overall development.
LIVA journeys into new realms of applications: Manohar Samuel
October 2019
LIVA, the new-generation fibre created by the Birla Cellulose of Aditya Birla Group since its launch, has been enjoying an enviable fame for its fluidity in the textile market.
Liva receives fantastic response at YFA, Ludhiana
October 2019
Liva is a new age fabric from the Aditya Birla Group. Unlike other fabrics that are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well.
Yarn Expo Autumn to focus on regenerated yarn
July 2019
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
Birla Cellulose to make fashion more sustainable
February 2019
Livaeco, the eco enhanced variant of Liva, was launched with forest themed fashion show with garments designed by India’s leading fashion designers.
Liva extends its association with Kangana Ranaut
October 2018
Liva- the fluid fashion brand of the Aditya Birla Group - has extended its contract for yet another year with the scintillating Bollywood Diva Kangana Ranaut.
LIVA launches LAPF Studio in Tirupur
July 2018
LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.
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