last August fire that destroyed the texturising plant of Alok Industries at
Silvassa, causing a loss of over Rs 250 crore, failed to crush the spirit of
either the management or the workers at the plant. Within three months, the
memory of the fateful day has been consigned to history as the Alok
Industries inaugurated with much fanfare its new polyester plant recently at
All the Alok Industrie's plans are intact and are on right track, asserts Mr
Dilip Jiwarjka, managing director of Alok Group. "We lost 70 machines
in the fire. But every worker, and in fact all the government machinery in
Silvassa and many citizens helped us in dousing the fire and stood by
us," said Mr Ashok Jiwarjka, Dilip's younger brother in a visibly
emotional tone in his vote of thanks during the inauguration.
"Now already we have installed 30 texturising machines, with 25 of them
running at full capacity. Since only 2 plants were affected, we also
immediately added capacity in the other units. This helped us overcome any
fall in supply and tide over the crisis smoothly," said Mr Dilip
about the SEZ dreams of Alok Industries, Mr Dilip Jiwarajka made it very
clear that the ambitious project would be on stream in the next two years.
The SEZ will cover about 160 acres of which Alok itself will have about 30
to 35 acres of space for its own units. Already two firm commitments have
been received for a total of about 20 acres, said Mr Dilip Jiwarajka. Said
the Alok MD "About Rs 25 crore is the initial investment and our main
objective is to bring our customers and vendors close to us. Alok andits
Grabal plant will jointly set up garment complexes for the group activities
in the SEZ."
The rupee appreciation has failed to hit Alok's plans, affirmed Mr Dilip
Jiwarjka, who added that value addition by focusing on organic cotton,
embroidery, speciality fabrics, etc had negated the effect of rupee crisis
to a large extent. Alok Industries is also in the process of setting up a
550 t/day polycondensation plant, which will be on stream by next Diwali.
Alok Industries has been on an acquiring spree recently. The Czechoslovakian
company, Milita and a UK company has been acquired and their brands are
being introduced in India. The famous Peacock Alee bedlinens are being
introduced after March 2008 and some new brands like Cotton Island have
already been introduced, said Mr Dilip Diwarjka. "The advantage we have
is in the price of these shirts, which are sold 40% lower than other brands
of the same category. But it will take some time for the customers to
realise this benefit," said Mr Dilip Jiwarjka.
Today Alok Group has grown by leaps & bounds as a result of its Rs 4,000
crore investment, which commenced just before 2005 when most of the
industries were in jitters with the globalisation on. "This is the
largest investment by any textile company in India, and with the final phase
on stream, we expect the best of results by 2010," said Mr Ashok
Alok Industries has now plants covering the entire range - from spinning
yarns to garmenting. Its latest venture, flagged off in June 2007 was into
spinning and one should see the spinning lines set up by Alok to believe it!
Rieter's blowroom equipment and ring frames dot in uniformity the entire
plant, with Muratec Coners placed in a strategic corner. Usters and Statex
machines fill the laboratory. And a huge Xorella yarn conditioning machine
complements the entire chain of spinning line.
Alok Industries also does not want to lag behind in future developments.
"Though we have not firmed up any plans for technical textiles, we are
exploring two fields - geo-textiles & posters. May be we will put two
looms & coating line on a trial basis to enter technical textiles.
Already we are making 1 million metres of workwear fabrics per month, most
of which is supplied to defence establishments. Camouflage prints with
high-end finishing & printing are our speciality. We are doing a bit of
exports too." If everything clicks, may be Alok Industries will firm up
plans to become a major player in technical textiles too.
The inauguration of Alok Industries was graced by Mr R K Verma,
administrator, Union Territory of Daman, Diu and Dadra & Nagar Haveli;
Mr Mohan Delkar, MP; and, Mr Dayabhai Patel, MP. All spoke highly of Alok
Industry's contribution to the economic growth of the Union Territory and
lauded its role in providing employment to the semi-skilled youth in the