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Garments, Fashion & Retail
  LNJ Denim launching a new range of fashion fabric

LNJ Denim, a unit of Rs 5,000 cr LNJ Bhilwara Group's, flagship textiles company, RSWM Ltd (NSE: RSWM; BSE: 500350) has recently announced a new range of denims, which were in keeping with the growing demand from its local and international clients. LNJ Denim supplies Denim fashion fabrics to some of the best brands in the world across Europe and USA and they include Diesel, Gap, ZARA, Lee, Levi's, Debenhams, Ralph Lauren, Marlboro Classic, Mustang, C&A, J Crew, Tommy Hilfiger, Ann Taylor, UCB, Gymboree, Jack & Jones.

"By responding to the rising global demand of new denim range and bringing in concerted R&D, we have achieved an impressive growth in last one fiscal year and going ahead, we see tremendous opportunities," said Mr YC Gupta, chief executive and business head, LNJ Denim. Riding on strong volume-led growth in both yarn and fabric segments, RSWM Ltd recorded a whopping 241 per cent growth in its net profit to Rs 123 crore in 2010 - 11 from Rs 36 crore in 2009 - 2010.

Indian Textiles is growing fast and is expected to reach US$ 220 billion by 2020. Denim is likely to play a significant role in this, with annual growth of 12 - 15%. The Denim wear market currently estimated at US$ 1 billion and is likely to grow to US$ 2.1 billion by 2015, according to estimates.

LNJ Denim proposes to invest about Rs 150 crore in 2011 - 2012, for expanding its Ring Spinning capacity by 14,400 spindles of Zinser, Germany, 960 Open End Rotors of Schlafhorst from Germany. This will give additional production of about 900 tons of yarn per month. Denim unit is also expanding, its fabric production by putting the latest 14 Air-Jet, Picanol Looms from Belgium and corresponding processing facilities. After expansion, LNJ Denim will be able to produce about 1,500 tons of yarn and 15 lakh metres of Denim fabrics per month, informed Gupta.

Gupta said, the new range of Denim fabrics will include, high-density constructions in medium and lightweight denims, both in rigid and stretch and rope-dyed, super-dark 100% Indigo shades and contrast to medium-toned. Gupta also said, the company was also launching a new range of rich blended denims of, Cotton with Linen, Cotton with Kashmir wool, Cotton with Hemp, Cotton with Viscose, 100% Tencil etc. Various shades of Denim of midnight blue, in Micro-finish and Water mark for crispness is another highlight this year. Multicolour fibres with indigo blue denim, Organic or 100% recycled denim is another one, which is in huge demand, along with anti-bacterial, water, oil repellant, odour free and highly moisture absorbent denims.

The company has made huge investments, in acquisition of latest equipment from Europe, USA and Japan, to cater to the quality production of denim needs, of its global clientele. To keep track of rapidly changing fashion landscape, it has set up Development Intelligence Group (DIG) for world-class R&D. "This helps us do creative intelligence in order to design high-end fabric and giving new meaning to denim business, much to the delight of global brands, which have their eyes firmly set on innovations," said Mr A K Churiwal, managing director of RSWM Ltd.

"LNJ Denim has always kept pace with the changing needs of the global market to cater to major top brands in US and Europe. We shall continue to focus our investments in R&D, as well as in new technologies, to remain on top-of-the mind recall, of global brands," said Mr Ravi Jhunjhunwala, chairman of LNJ Bhilwara Group.

LNJ Denim is responding to market demands aggressively. "We work hard to keep pace with these changes and meet the aspirations of our valued customers around the globe. The setting up of DIG was also a firm step in that direction and we are happy it's yielding results," said Mr A K Churiwal, managing director, RSWM Ltd.

This and other innovative initiatives, have earned LNJ Denim, some of the best global certifications GOTS (Global Organic Textiles Standard) and GRS (Global Recycle Standards) issued by Control Union Certifications, REACH, OEKO TEX and so on.

Being one of the largest producers of denim in India, LNJ Denim exports to all top brands in the world and in domestic market as well.

LNJ Denim is the part of LNJ Bhilwara Group – one of the major textile groups in India. LNJ Denim is the latest division of the RSWM Ltd. The LNJ Bhilwara Group is a well-diversified conglomerate with major business interest in Textiles, Graphite Electrode, Power Generation and Power Engineering Consultancy. The journey of the LNJ Bhilwara Group began in 1961 when the Group founder, Mr LN Jhunjhunwala established a textile mill in Bhilwara, Rajasthan. Today, that single textile mill has expanded into several textile mills; the Group has diversified strategically and stands proud as a multi-product and service conglomerate.

RSWM Limited is one of the largest textile manufacturers in the country with a turnover of about Rs 2,000 cr. It is the flagship company of business conglomerate LNJ Bhilwara group, which has a turnover of approximately Rs 5,000 cr with presence in textiles, power, graphite electrodes and IT. RSWM operates, about 3,50,000 spindles, 190 Looms and fabric processing facilities with 8 manufacturing locations, specialises in producing synthetic, blended, mélange, cotton & speciality yarn, Poly/Viscose, Poly/Wool fabric and denim fabrics. The company exports a complete range of yarn and fabrics, to over 70 countries worldwide, with visible presence across all over Europe, South Africa, North America, Australia, South Korea, Singapore, Egypt and other Gulf countries. Mayur Suitings, the leading brand of RSWM Limited, enjoys high brand equity in India, as well as, in the global markets.

published June , 2011
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