Amsler concept has emerged as the highest potential for growth in the Indian textile due to its network of facilities In India, people are breaking away from traditional methods and lifestyles. This changed mindset is creating a huge demand for products that are distinctive. The most important factor in which a firm needs to focus is to understand the consumer.

As retail only functions as a channel for goods to flow to the consumer, spinners of normal yarn is not having the opportunity to have a vibrant link with the consumer. It goes without saying, consumer needs differentiation. The secret to profitable product line extension in the current scenario is the product platform. Amsler Concept is an example of a successful product family based on common platform. Product platforms based on design elegance to customise their products for different market segments.

The unique strategic partnering methodology

Amsler effect fabric gives a unique aesthetic, which satisfies consumer’s appetite for new design and gives a respite from usual yarn surface. The concept facilitates to create a powerful differentiated offering to the customers. When marketers discover an unexploited segment that has sales potential, they can work with developers to quickly spin out a product that appeals to customers in that segment. In each case the platform is the same, only the outer trappings of the product are different. The concept enables to create products with an emphasis on a particular need to differentiate. Brand image, quality and effort were the most important variables in the success of the concept.

It is important that a company involved in the Amsler network understands the consumer and be willing to invest time and resource in order to continuously maintain the consumer base. Due to technological intensive nature of the effect yarn industry protection is provided which in turn limits competition. To demonstrate the above point a practical example has been taken from the web site of ColorPlus.

ColorPlus - the name spells innovation.

The ColorPlus team constantly innovates processes and technologies offering the buyer new worlds of comfort.

Satin Amsler
Thin, long slubs on Amsler yarn interlaced with satin provide luster and softness to these trousers.

Fil a Fil Amsler
Fil – A – Fil weave, both in weft and warp in Amsler Yarn, gives the shirt a checked pattern.

Amidst all the slowdown talk in the industry, one sector appears unaffected -- Innovative Value Added Segment. Amsler concept can be a complement to an existing business or market for a growing company in the textile and apparel business. Making an early investment in understanding and serving the needs of the customer will be well worth the effort.

The companies that are first to meet the demands of the end users in the value chain and to serve their evolving tastes – are likely to become the next global leaders with a sustained competitive advantage. Amsler effect will be on show at INDIA-ITME.

Hall 3-UL, Stand C-109