Amsler concept has emerged as the
highest potential for growth in the Indian textile due to its network of
facilities In India, people are breaking away from
traditional methods and lifestyles. This changed mindset is creating a huge
demand for products that are distinctive. The most important factor in which
a firm needs to focus is to understand the consumer.
retail only functions as a channel for goods to flow to the consumer,
spinners of normal yarn is not having the opportunity to have a vibrant link
with the consumer. It goes without saying, consumer needs differentiation.
The secret to profitable product line extension in the current scenario is
the product platform. Amsler Concept is an example of a successful product
family based on common platform. Product platforms based on design elegance
to customise their products for different market segments.
unique strategic partnering methodology
effect fabric gives a unique aesthetic, which satisfies consumer’s
appetite for new design and gives a respite from usual yarn surface. The
concept facilitates to create a powerful differentiated offering to the
customers. When marketers discover an unexploited segment that has sales
potential, they can work with developers to quickly spin out a product that
appeals to customers in that segment. In each case the platform is the same,
only the outer trappings of the product are different. The concept enables
to create products with an emphasis on a particular need to differentiate.
Brand image, quality and effort were the most important variables in the
success of the concept.
It is important
that a company involved in the Amsler network understands the consumer and
be willing to invest time and resource in order to continuously maintain the
consumer base. Due to technological intensive nature of the effect yarn
industry protection is provided which in turn limits competition. To
demonstrate the above point a practical example has been taken from the web
site of ColorPlus.
ColorPlus - the
name spells innovation.
ColorPlus team constantly innovates processes and technologies offering the
buyer new worlds of comfort.
Thin, long slubs on Amsler yarn interlaced with satin provide luster and
softness to these trousers.
Fil a Fil
Fil – A – Fil weave, both in weft and warp in Amsler Yarn, gives the
shirt a checked pattern.
Amidst all the
slowdown talk in the industry, one sector appears unaffected -- Innovative
Value Added Segment. Amsler concept can be a complement to an existing
business or market for a growing company in the textile and apparel
business. Making an early investment in understanding and serving the needs
of the customer will be well worth the effort.
companies that are first to meet the demands of the end users in the value
chain and to serve their evolving tastes – are likely to become the next
global leaders with a sustained competitive advantage. Amsler effect will be
on show at INDIA-ITME.