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Report | August 2015

Sangam ushers in seamless revolution with Channel Nine

Clothes made with seamless technology are high on comfort, fit, quality and style quotient and blends seamlessly with most women´s lifestyle today.
Days of weave, cut, stitch & sew are gone, and seamless technology is the in-thing in women´s intimate, active and casual wear, say the top brass from the Sangam (India) Ltd, Bhilwara, which has launched India´s first brand´CHANNEL NINE´born of a ´seamless experience´. What are the advantages of this seamless technology? Says SN Modani, Managing Director of Sangam India: ´These are high on comfort, fit, quality and style quotient and blends seamlessly with most women´s lifestyle today.´

Channel Nine introduces seamless garments, which are designed to meet the aspirations of today´s women in terms of design, fit, quality and style in line with international trends and standards. This innovative concept inspires a new culture in intimate wear, active wear and casual wear by setting women of today free from uncomfortable side seams and gives them ultimate freedom of movement. Channel Nine presents an exquisite range of seamless garments for women including intimate wear, active wear, yoga wear, shape wear, casual wear, outwear, products for fitness, shaping & technical products.

Foraying into the women´s branded apparel segment after decades of excellence in men´s wear, Sangam (India) Limited, the leading textile conglomerate, now introduces seamless technology in the country and ventures into garmenting through their brand ´ Channel Nine. Present on the momentous occasion of the launch of the Channel Nine logo & website (channelnine.in) was the key management team of Sangam (India) Limited: SN Modani; VK Sodani, Executive Director; and Pranal Modani, Chief ´ Business Development, amongst others.

Pranal Modani said, ´Channel Nine brand symbolises the multiple facets of a woman´s life ´ the spaces she navigates every day and the forms in which she expresses herself. It encompasses the essence of what it means to be a woman through a myriad of roles, which she performs, in her everyday life. Channel Nine aspires to establish a new outlook towards intimate wear, active wear and casual wear so that it blends seamlessly with women´s lifestyle today while meeting their aspirations in terms of range, colour and style. Channel Nine is designed to provide the woman of today, ultimate freedom of movement, comfort, fit and an enhanced fashion quotient, as she rushes about her daily business.´

The Channel Nine woman is an independent and vivacious individual with a modern outlook towards life. Fashion for her is a way of life, and something that comes to her effortlessly. Fitness too plays an integral role in her everyday life. Her lifestyle ensures that she is always on the move. Her clothes, therefore, need to be versatile as well, in order to ensure she moves from location to location and activity to activity with the utmost comfort.

The range of intimate wear from Channel Nine provides the perfect balance of comfort, fit and style. With soft and moisture resistant fabric it leaves the user feeling fresh throughout the day. Be it hectic schedule at work, or an evening dinner with friends, Channel Nine Intimate Wear blends seamlessly with women´s lifestyle today. Channel Nine´s active wear range is the perfect match for women´s fast-paced lifestyle. The seamless technology enables free body movement while the compression zones focus on supporting muscles and areas that most need it. The casual wear is ideal for women´s lifestyle today. Fashion along with comfort is what Channel Nine casual wear is designed for. Whether a student, a professional or a mother, Channel Nine range of products suit needs of women on the move!

Channel Nine brand strikes a unique balan

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