Web Exclusive | April 2019
Raisin launches summer collection!
A contemporary fusion wear brand called - Raisin, which was launched in August 2018 by Bhumi Pednekar, has recently launched its Summer Spring Collection and this is 3rd collection in 9 months of existence! Raisin has also participated in India Fashion Forum. Raisin is the contemporary fusion wear for modern woman housing variety of styles including dresses, kurtis, tunics, maxis and more.
The brand attributes its early success of amalgamating fashion with comfort and usage of premium fabrics. The brand has grown exponentially and aggressively in the Indian Market. Raisin is present in over 100 shop in shop stores across India and in 15 cities. The brand is reaching out with great quality to the masses and is planning to open its first EBO in July. Raisin is also present in top fashion selling portals like - Myntra, Jabong, Amazon, Flipkart, Ajio along with its own e-commerce platform.
Raisin is founded by sibling-duo - Vikash and Vishal Pacheriwal. The aim to launch this brand is to venture into B2C domain and become a retail giant in the kurti market. In its first 6 months, the brand has reached its break even point as well, setting a strong footprint in the apparel space! The brand is currently present in London and is aims at expanding presence in Canada, Singapore, USA.
Raisin is backed by Parvati Fabrics Ltd, leaders in manufacturing, trading in India and exporting worldwide for high quality fabrics and designer womenswear. Culmination of three decades of experience, knowledge on fabrics and textiles, strong internal functionality and aiming to connect manufacturer to consumer has led to the birth of Raisin. Raisin has also collaborated with Liva, for its recent collection to provide the best quality to its customers with a great taste of design!