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Web Exclusive | April 2018

Levi Vintage Clothing Spring/Summer 2018 Collection

Retro-inspired prints and graphics on beautiful patterned shirts produced by Levi’s® in the 1940s and 1950s, a sun-bleached 1920s balloon pant, 1930s riders chino in a classic wide leg, and interesting front pocket closures , all this you may find at the recently launched in the lookbook of SS’18 collection by Levi’s Vintage Clothing. Every season , Levi’s® Vintage Clothing dives deep into their Archives, dating back as far as 1873, to recreate iconic looks to honor and to celebrate the brand’s such rich heritage.

Not only for men , even ladies can find their key piece this season in the 1950s lot. 701 jeans, which evolved from the first Levi’s® five-pocket jeans made just for women in 1934. The 1950s 701  jeans are made with signature selvedge stitching in pink (instead of the traditional red found on the 501) and includes the original Talon zipper manufactured since 1893. Another option for women craving a casual, beachy look is the 1950s 701 knee-length short. Complete the outfit with a Hawaiian print or polka dot top.

“I spent time on research trips traveling between the Mexican border and Malibu exploring the old surf haunts and meeting current surfers to trace the link from the surf riders of the 1940s to today, and found the same passions still exist,” says Paul O’Neill, Design Director, Levi’s® Vintage Clothing. “This was an era before the classic California surfers we all associate with board shorts and long blond hair … this is where I cast the surfers who would act as models for our lookbook as well.”

The Levi’s® Vintage Clothing 1880’s Triple Pleat Blouse is based on their oldest and earliest denim jacket. A hallmark of Western workwear, it now sits at the company’s  San Francisco archives. It’s named for the three center front pleats, designed to allow for expansion by clipping the threads. Distinguishing features include sewn-on metal branded buttons, large hand pockets with rounded bottoms and a cinched back with a leather patch at the waistband. The Rigid finish comes in indigo denim from the Cone Mills of North Carolina – the company which is now closed. The slubby pattern on the raw fabric look amazingly spring fresh !

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