LIVA, a leading fashion fabric brand from the house of Aditya Birla, recently launched their first and India’s only state-of-the-art studio exclusively for their LIVA Accredited Partner Forum (LAPF) partners. LAPF Studio harnesses the strength of one of the largest garment clusters in the world at Noida where over 650 garment units are located. It will act as a one-stop customer experience centre for technical, product and marketing solutions.
The studio offers more than 1,000 fabrics of viscose, modal and excel on display with detailed technical specifications along with wide variety of fabrics including woven, knitted, flat knitted, etc. Also, LIVA’s seasonal collection specially designed by their in-house designers will be on display in the studio.
LAPF is the first-of-its-kind platform in the textile fraternity that connects and builds a network of textile professionals. The launch witnessed the presence of Rajeev Gopal, Chief Marketing Officer, Birla Cellulose and Birla Cellulose team from across India and Lalit Thukral, President, Noida Apparel Export Cluster, NAEC. Well-known fashion designer Narendra Kumar and celebrity jewellery designer Riddhima Kapoor marked their presence and added fashion quotient to the event and inaugurated the studio in Noida.
Full report in Feb 2017 issue of ITJ