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Web Exclusive | November 2018

Full potential of innerwear still untapped

The innerwear segment has grown manifolds in India, but is yet to realise its full potential. During the last few decades, the organised inner wear sector has risen exceptionally. The men’s inner wear is currently worth Rs 9477 crore as per 2017 estimates, and is expected to grow at a CAGR of 7 per cent in the next decade to reach Rs 17454 crore by 2027. While, the women’s inner is valued at Rs 18454, and is expected to touch a whopping figure of Rs 56364 crore by 2027, if it continues to grow at an fabulous rate of 12 per cent CAGR over the next decade.  

INTIMASIA’s decision to select Delhi as its host venue will be the best choice because Delhi is one of the quickest expanding markets for intimate wear brands. Over 3000, conventional and latest Multi-Branded Outlets sell intimate wear products across Delhi and NCR region. Every year Delhi witnesses an approximate monthly sale of Rs 416 crore and yearly sale of Rs 5000 crore in all intimate wear products overall.

As Delhi is touted as the fashion capital of India, it is set to experience the biggest trade show of the intimate apparel sector. The show is slated to start on January 21st until January 22nd at Pragati maidan, and will bring top intimate brands from all nook and corner of India. The Delhi based show will be setting a higher level of standards for itself. Top brands like Triumph, Sweet Dreams, Groversons Paris Beauty, Pepe Innerwear, Lyra, Bodycare, Libertina, Zivame, Clovia, Pretty Secrets, Dollar, and many more have already signed in for the event.  

The show will host all kinds of intimate apparels like lingerie, men’s innerwear, kids innerwear, sleepwear, loungewear, swimwear, shapewear, activewear, socks & stockings, thermals, leggings, handkerchiefs and other hosiery products. Yusuf Dohadwala, Chief Organiser of INTIMASIA and CEO of IAAI, says, “INTIMASIA 3.0 aims to gather threefold in terms of footfalls as compared to its previous event. With INTIMASIA Northern region will see fashion and business at its best”.
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