Advertise Here [468 W x 60 H pixels]
Report | April 2019

Birla Cellulose’s Salem meet focuses on sarees

The event was focused to provide a one-stop customer experience centre for innovation, technical, product and marketing solutions for the exporters, brands and buyers across the country.

As a part of their industry initiative, Liva from Birla Cellulose conducted a hub meet at Salem focusing on saree category. A key textile centre, Salem is known for yarn-dyed products and innovations in fabrics. The event was focused to provide a one-stop customer experience centre for innovation, technical, product and marketing solutions for the exporters, brands and buyers across the country focusing on the saree category.

Today, the saree market is about Rs 65,000 crore and Salem has a unique blended fabric offering for sarees. The motive of the meet was to build awareness for the emerging trends within the saree segment, and also sharing an opportunity for yarn partners and weavers especially from the Salem region to participants and grow their business with Liva. This meet had participants from different regions like Ellampalli, Erode, Salem, Perundarai, Gobbichittipallayam, Komarapalayam and Belgaum.

Manohar Samuel, Senior President – Marketing, Birla Cellulose, commented, “Salem being the current important textile centre and a forerunner in yarn products, proves the hub meet to be a perfect blend to provide the startling innovation and colours of the saree products to the various brands across domestic and global market. As per our consumer study, the demand for comfortable and sustainable products will keep growing and LIVA will work as the right solution for comfort and fashion.”

Various innovative ranges of yarns were showcased by our esteemed partners-Sumeet Synthetics, Keshav Rayon & Anjani associates. The products showcased were well-regarded for their superior hand feel and luxurious softness. The products which were most appreciated were Silk X Modal, cotton X Modal, and Nylon X Modal.

Weavers found the event to be highly relevant and were enthusiastic about the possibilities of innovation as well as processing and marketing support by Birla Cellulose. The partners attending the event found networking opportunities through this event. The event was well appreciated and the attendees are looking forward to associate with Brand LIVA for sarees.

Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
AB Carter India Pvt Ltd      Angel Mechtronik      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      ATE Enterprises Pvt Ltd      B & R Industrial Automation Pvt Ltd      Basant Mechanical Works      Batliboi Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bhatt Bros      Condair      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Gandhi Automations Pvt Ltd      Ion Exchange India Ltd      ITEMA WEAVING (INDIA) PVT LTD      Jogindra Industries Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Kusters Calico Machinery Pvt Ltd      Labelmach      Lakshmi Machine works Ltd      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayur Reeds And Healds Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt Ltd (Suessen)      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Schoch Reeds India      South Gujarat Chamber of Commerce & Industry      SRE Corporation      SSM Scharer Schweiter Mettler Ag (Rieter)      Stovec Industries Ltd      Sunrise Industries      Swiss Ribbons Pvt Ltd      Thies GmbH and Co.      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      Weavetech Engineering Pvt Ltd      AB Carter India Pvt Ltd      Angel Mechtronik      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      ATE Enterprises Pvt Ltd      B & R Industrial Automation Pvt Ltd      Basant Mechanical Works      Batliboi Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bhatt Bros      Condair      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Gandhi Automations Pvt Ltd      Ion Exchange India Ltd      ITEMA WEAVING (INDIA) PVT LTD      Jogindra Industries Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Kusters Calico Machinery Pvt Ltd      Labelmach      Lakshmi Machine works Ltd      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayur Reeds And Healds Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt Ltd (Suessen)      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Schoch Reeds India      South Gujarat Chamber of Commerce & Industry      SRE Corporation      SSM Scharer Schweiter Mettler Ag (Rieter)      Stovec Industries Ltd      Sunrise Industries      Swiss Ribbons Pvt Ltd      Thies GmbH and Co.      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      Weavetech Engineering Pvt Ltd