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Web Exclusive | May 2016

Spykar and RPS collection unveiled

Spykar, the largest and most popular Indian jeanswear brand is amidst an incredibly exciting moment this year. The Brand is associated with the Rising Pune Supergiants (RPS), the new IPL team led by Mahendra Singh Dhoni for the seasons – 2016 and 2017.

The team of Rising Pune Supergiants unveiled the special Spykar RPS line in Delhi at ITC, Maurya on May 3, 2016. The joining of hands of cricket and fashion amidst fashion connoisseurs of the industry, the Brand patrons, designers – was truly a spectacular event!

An adventurous denim moment begins this season with Spykar- RPS de-struct(ured) range. The entire range features casual rips, fraying, coloured wefts and rugged textures that have a flamboyant streak which is tasteful. The collection delivers an individualistic approach, a contemporary appeal with its signature finish – the ripped and repaired denims are bold and definite-to-impress style, this summer. The energy, exuberance & the style the team exudes resonates well with the newly launched RPS- Spykar line.

Speaking about the launch Sanjay Vakharia, COO – Spykar, says, “We are extremely excited to partner with the IPL team Rising Pune Supergiant for the launch. The collection promises to deliver the commitment of the brand and we are extremely glad to put on a show that creates a mark in the jeanswear industry this year too.

The RPS team is an unusual blend of power and poise. Not to forget, it is led by the man himself, MS Dhoni. Apart from being a youth icon, Dhoni is a style icon today. He commands respect from the youth like no other. Thus, this association with RPS will definitely prove to be a rewarding one and could be pivotal in bolstering the strong foothold that Spykar already has in the world of jeanswear.

The deal is a strategic win for both the parties in the arrangement. Spykar addresses the ever dynamic Indian youth market while RPS is a team of young, focused and revered players with great attitude, strength & passion for the sport.

Commenting on the partnership, Raghu Iyer, CEO, Rising Pune Supergiants, said, “We are extremely glad to partner with Spykar. We have a  strong team which has high potential, similar to brand attributes of Spykar, which is synonymous with the youth of this country. The RPS Spykar collection is definitely a trend setter for the season.”

Established in 1992, Spykar has evolved from a leading fashion Jeans wear brand and a dominant player in the Indian denim industry to a Lifestyle Brand. Spykar is a brand that resonates with the youth and aspiration. Keeping pace with the fashion dynamism, the brand at every point epitomizes global fashion and is a beacon of effortless style. The brand manifests itself as one of the strongest and most stylish jeans brand with over the last two decades of experience. Right from denims, shirts, t-shirts, non-denim bottoms, and tops to accessories like belt, socks, perfumes, deodorants and bags, Spykar continues to set trends while it promises 100 per cent comfort and styling.

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