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Web Exclusive | June 2014

Cone Denim-Unifi team up to introduce ConeTouch™ Denim

Cone Denim and Unifi have teamed to introduce ConeTouch™, a soft-hand denim fabric designed to provide increased comfort and stretch in jeans. ConeTouch™ denim fabric incorporates Unifi’s REPREVE® post-consumer recycled polyester-content fibres and yarns.

According to Cone Denim, each pair of jeans made with ConeTouch™ contains an average of eight recycled polyethylene terephthalate bottles. The fabric is intended for use in women’s stretch jeans and men’s comfort-stretch jeans.

ConeTouch™ was developed under Cone Denim’s Cone® 3D initiative for bringing denim innovations to the marketplace. Cone 3D—which refers to denim, design and development—focuses on technologies offering innovations in performance, comfort, uniqueness and sustainability. The fabric in included in Cone’s Sustainblue™ collection of eco-friendly denim fabrics made using recycled cotton and polyester and other sustainable yarns including CRAiLAR® Flax Fiber and TENCEL®.

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