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Web Exclusive | October 2018

Milano Unica promotes Italian textiles

The 14th edition of Milano Unica China has been successful as an effective working tool for the promotion of high-end Italian textile businesses in the Chinese market. The recently-concluded three-day trade show in Shanghai offered buyers and operators an overview of the Autumn/Winter (A/W) 2019-20 collections from more than 40 Italian companies.

“Also on this occasion, we have bet on innovation, suggesting an earlier date, which enabled us to meet customers still concentrating on the current season. The decrease recorded during the last day, which contributed to the overall negative 10 per cent reduction, is certainly due to the concurrent beginning of the traditional holiday week in China and was also influenced by a concern about reduced spending recorded globally in the first semester of 2019. The mission of our 42 exhibitors was in any case positive in terms of contacts and orders received. We were also honoured by the visit of the new consul general in Shanghai, Dr Michele Cecchi. He expressed appreciation for the quality of the products on display during the meeting with the exhibitors and underlined how Milano Unica is a virtuous example of collaboration between private businesses and public institutions, teaming up to promote the excellence of made-in-Italy production in the world," said Ercole Botto Poala, president of Milano Unica and also exhibitor.

“The importance of the collaboration between private businesses and public institutions was, once again, highlighted by the success of the 14th edition of Milano Unica China, which contributes to reinforcing the international expansion of Italian businesses and, concurrently, supporting the image of made-in-Italy production in a strategic market like the Chinese one. The economic commitment of the Italian government is fully justified by the positive results recorded by the trade show, certainly obtained thanks to an efficient organisation and an unparalleled display style,” added Massimiliano Tremiterra, director of ICE Agency, the Italian trade promotion agency, Shanghai.

“The sparkling start was followed by a second part in sharp decline, due to the concurrent beginning of the Chinese golden week. However, our selection of buyers ensured good quality contacts. We will continue to work on this in order to optimise our exhibitors’ time in the management of their relations,” concluded Massimo Mosiello, general director of Milano Unica. 
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