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Report | November 2019

Colorjet styling sustainable fashion printing at NYFW 2019

ColorJet India Ltd, India’s biggest manufacturer of digital inkjet textile printers in association with Niti Singhal, a renowned fashion designer from the house of ‘Twee in One’, showcased her collection at Flying Solo at New York Fashion Week (NYFW) 2019. NYFW was recently held in New York from September 6-11, 2019 where famous faces like Gigi Hadid, Priyanka Chopra and Kriti Sanon along with 70+ designers and around 700 guests were present for this prestigious event. Flying Solo is an innovative fashion brand, an organisation of designers and a platform, which is revolutionising fashion by making up-coming designers the main beneficiaries. The result is a hotbed of creativity, inspiration, and the most vibrant experience in New York city.

As the awareness of sustainability grows in the fashion industry, there are voices awakening in the fashion industry that recognise the toll on the environment, and are pushing forward to encourage sustainable fashion. ColorJet strives to achieve sustainability in the industry and has taken a step forward by collaborating with Singhal at Flying Solo – NYFW to spread awareness about this initiative.

Singhal, founder of ‘Twee in One’ creates convertible and reversible clothing that easily lets you change your look from day to night; formal to casual and; meeting to party; with just one set of clothing. Singhal says, “With the idea of a movement towards sustainability, I came up with this concept of ‘Twee in One’, which tries to promote more style with lesser clothing.

“One can have right quantity of clothes in his/her wardrobe and yet have many looks and that’s how I re-define sustainability. Moreover, I also use sustainable digital textile printing methods for all my designs,” Singhal informs. The designs showcased in the show consisted of a mix of cotton wrap satin fabric printed with reactive ink, polyester crepe fabric printed with disperse ink and cotton satin fabric printed with pigment ink. Digital textile printing, as compared to its traditional analogue alternatives, is more sustainable in the ways of minimal waste generation and offers a way forward towards clean, efficient and profitable manufacturing.

Whereas, traditional rotary screen-printing uses 50-60 litres per metre of water, digital textile printing is the efficient alternative, which consumes only 14-20 litres per metre of water. This has helped save 40 billion litres of water worldwide in 2018. It offers ink efficiency by consuming only 10 per cent of colour as compared to screen-printing.

Smarth Bansal, DGM (Brand & Product) at ColorJet, adds, “It is exciting to see that the fashionistas themselves are bringing about the change they wish to see regarding sustainability. At ColorJet, we always strive to be a responsible brand and take steps towards it. With this participation, ColorJet has stepped right into the middle of things to promote the cause of sustainability by spreading awareness about the benefits of digital textile printing over traditional printing methods.”

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