Web Exclusive | January 2019
Fabindia opens experience centre in Delhi NCR
Fabindia Overseas Pvt Ltd has opened a flagship experience centre in Delhi NCR. The store features the brand’s signature offering that includes daily wear and occasionwear for women, men and kids, accessories, home and lifestyle products, personal care and organic foods.
Fabindia's Experience Centers provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience by providing customers with a touch-and-feel experience of products. The store houses an Interior Design Studio (IDS) that provides a range of services such as consultancy on layouts, mapping spaces, product customisation, and colour scheme coordination.
With 291 stores across 105 cities in India and 14 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living in rural areas. Fabindia aims to blend craft techniques with contemporary designs, presenting handcrafted products to today’s consumers using natural materials and fibres. The product range extends from a variety of apparel for men, women, and children to home furnishings, furniture, gifts, jewellery, organic food, and personal care products.