Web Exclusive | July 2017
Hyosung-French mill collaborate to strengthen European market
Hyosung Group, a leading textile manufacturer, is collaborating with French textile mill Sofileta to strengthen its presence in European market. Hyosung Creora marked the 25th anniversary of its product, Creora, with a marketing campaign for Europe with Sofileta. Hyosung Creora had presented fabrics developed with Sofileta at the Interfiliere Paris 2017.
Hyosung Group Chairman Cho Hyun-joon, in an inauguration ceremony in January, emphasised building business competences to the highest level and promised a full support for efforts to deliver the world’s best quality and services.
Interfiliere Paris 2017, organised in Paris during July 8-10, 2017, is the largest lingerie and swimwear exhibition. The fabrics captivated summertime European customers as they were made of creora Fresh, which is Hyosung’s excellent odour neutralising spandex.
Sofileta is a global textile company based in Lyon, France, specialising in textiles and dyeing. Hyosung is strategically cooperating with Sofileta to attract French and other European customers.