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Web Exclusive | September 2018

Eyes on Asian trends at Intertextile Apparel

While New York, Milan, Paris and London have traditionally been seen as the most prominent fashion capitals in the world, apparel brands and consumers are increasingly turning to Asian trends. Although Tokyo has long been known for stand-out street style, it’s only recently that the “Seoul effect” – a rise of South Korean popular culture, such as K-pop – has led to even more globally influential trends from the Asia-Pacific region. Visitors at this month’s Intertextile Shanghai Apparel Fabrics are encouraged to check out country & region pavilions from Hong Kong, Japan, South Korea and Thailand in hall 5.1, in addition to pavilions from India and Pakistan in hall 4.1, and two Taiwan Pavilions in halls 4.1 and 5.1.

From 27 – 29 September, an exciting array of leading exhibitors will join the country and region pavilions. With the Asia-Pacific region’s apparel industry booming, economic growth can extend throughout the supply chain, creating unlimited opportunities for textile innovation. Highlighted exhibitors will show the latest fabrics and fabric technologies on the market, designed with global trends and catwalks in mind.

The immensely popular Japan Pavilion will return this year, predicted to once again be packed with buyers seeking the latest Japanese styles and trends. The Japan Fashion Week Organisation will display high-quality fabrics from 31 Japanese companies, while the accompanying Japan Pavilion Trend Forum introduces four new trends: Egoist’s Essence, Lost in Utopia, Rustic Logics and Fashionista – Instagram. In touch with Japan’s unique sense of style and technologies embedded in a long history of fashion development, the Autumn / Winter 2019 – 20 trends each explore blended palettes and balance soft hues with vivid colours, presenting a must-see insight into the world of Japanese fashion.

Highlighted Japanese exhibitors include Amaterrace’s high-performance functional fabrics and Crystal Cloth’s expertly woven cotton, silk and print textiles. Daiichi Orimono will bring their long-fostered craftsmanship of super-high density woven fabrics, retaining both high functionality and exceptional visual appeal. Another must-see exhibitor is Sanyu Trading, featuring their wide range of in-stock, high-quality denim, knit fabrics, synthetic fibre fabrics and yarns.

Intertextile Shanghai Apparel Fabrics – Autumn Edition 2018 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. 
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