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Trade Talk | October 2018

India to be partner country at Ambiente Fair

Ambiente is the trade fair highlight of the year, acting as a barometer of the latest trends as well as an order and design platform. The global consumer goods industry is coming to Frankfurt from February 8-12, 2019. This years’ partner country will be the Republic of India.

Ajay Tamta, Minister of State for Textiles, says, “After Japan, India is the second partner country from the Asia which is the proudest thing for the country. We are getting the 130 m sq ft open space in the fair in which our top 10 popular artisans will get the opportunity give the live demonstration of their handicrafts skills and how it works a India is known for its plethora of handicrafts products and designs and Ambiente 2019 is one of the best International platform where our designers will show the Indian specialty in handicrafts. Also it will open up the opportunities for the sourcing and investment in India which will help in increasing the employment in the country benefiting the manufacturers and exporters and and the long-term sustainable partnerships of Indian industry with the value chain across the world.”

Stephan Kurzawski, Member of Extended Board of Management of Messe Frankfurt says, “It is an International platform to familiarize with global manufacturers, retailers and brands to boost the economy of the countries and this year we are expecting the phenomenal response from Indian artisian and exhibitors in Ambiente 2019.” According to Designer Ayush Kasliwal, “Ambiente presents a whole range of consumer products on the subjects of cooking, dining, houseware and leisure as well as gifting, interior design and interior furnishing. Ninety five per cent of the exhibition space has been booked already. Following in the footsteps of Denmark, France, Japan, the USA, Italy, the UK, and the Netherlands, the forthcoming Ambiente partner country will be the Republic of India.” “I am very pleased that we were able to win the Republic of India as a partner country for the next Ambiente, India has an incomparable diversity, a rich culture and also a tradition of art and craft. It’s also among our absolute top countries in terms of exhibitors. I’m confident that its presentation will be a real highlight at Ambiente 2019 for visitors and exhibitors from all over the world”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH.

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