Web Exclusive | September 2018
Colour Atlas by Archroma®
Archroma, a global leader in colour and speciality chemicals with approximately 3000 employees over 35 countries, works with brands such as American Eagle Outfitters, Athleta, Express, and Lands’ End. The company aims to provide a cleaner and more sustainable industry through innovative chemical and industrial processes. Archroma will be presenting its innovative colour palette for the textile industry, the ‘colour Atlas by Archroma®’, which contains more than 4,300 colours on cotton poplin, and an online version compatible with mobile tools.
The company recently announced a partnership with Carlin, the world's first trend office founded in 1947. The agreement aims to promote the use of Archroma's exclusive colour inspiration tools for fashion designers and stylists in France. Carlin and Archroma will be neighbors at the show, allowing visitors to benefit from immediate access to the expertise of both companies.
Archroma will also present a colour inspiration booklet created with Annflor Sangan, a member of the French consultation for the Première Vision exhibition. The booklet presents Autumn-Winter 2019-2020 trends inspired by a visit in Châteauneuf-du-Pape, the former resort of the popes in Avignon, where Provence wines of exception are produced.
“colour Atlas is now an essential and inspirational reference that gives creatives options that they had never dreamed of,” says Chris Hipps, Head of Archroma colour Management Services. “Our most recent collaborations are a testimonial to just that”, he adds.
Under the terms of its collaboration with Archroma, Carlin will use the ‘colour Atlas by Archroma®’ colour references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the colour Atlas during its colour workshops, and Carlin and Archroma will organise regular conferences and events for fashion brands in Paris and other major French cities. Carlin has announced an event in collaboration with Archroma themed “colour Thinking” that will take place during Premiere Vision.
Colour Atlas by Archroma® provides tools aimed at opening new creative horizons for designers, stylists and brands. It includes:
• The six-volume physical reference of 4,320 colour swatches and cotton poplin;
• A compact edition in a two-volume set for easy portability;
• A mobile-friendly online version with ‘on-the-go’ features to capture an inspiring image: Us a smartphone and immediately identify the closest colour Atlas shade palette, with the possibility to purchase a colour sample online instantly.