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G: Pockets | March 2016

Jeanologia to attend Super Bowl 50 with Levi’s

Jeanologia will attend the most-expected sporting event of the year in the US: the Super Bowl 50. Jeanologia will go together with Levi Strauss, which hosts Jeanologia’s NANO technology. Teams’ supporters attending the NFL Experience of the National Football League will customise clothing with the logo of their favourite team, thanks to the Spanish leading company that develops not only lasers but also other sustainable technologies for textile finishing. The NANO laser will be located at the booth of the Levi’s NFL Experience in the Moscone Center.

The customisation at the point of sale is the trend that is currently revolutionising retail. Many brands are now offering customers the extra value of customisation when purchasing their garments. With NANO laser technology, consumer has opportunity to participate in the final design of a garment or accessory and to make the garment unique in an easy and visual manner at a lower cost than in the past.

This year’s Super Bowl will celebrate its 50th anniversary of existence at the Levi’s Stadium of Santa Clara in California. The Super Bowl is not just a sporting event. It combines brands, entertainment, sports and culture. In 2015, it was the TV programme with the highest audience of the television history with over 114 million viewers.

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