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Event Report | August 2017

HGH witnesses rise in number of exhibitors

HGH India, the leading B2B trade show for home products and gifts, stimulates the growing home products sector in India. This year, apart from home textiles, HGH saw an increased number of exhibitors from houseware, home décor and the cleaning and hygiene segment. About 90 per cent of top 100 Indian retailers in home business participated in HGH India this year, represented by senior decision makers, reflecting the usefulness of this trade show for their business. HGH India 2018 is scheduled from July 3-5.

Kavita Gupta, Textile Commissioner, said, “HGH India has created a unique trade show for home textiles, home décor, gifts and houseware category, which provides a platform to traders across these segments to explore new business opportunities in the Indian market. The event showcases upcoming trends in the industry which will add invaluable insights to predict the market needs. From the textile industry point of view, the regional players get an exposure to national as well as international markets. HGH India has come a long way to become an industry hot spot for retailers, brands, manufacturers and importers not only from a business point of view but also aiding in category expansion.”

Over 500 exhibitors from India and abroad showcased their innovative products from across categories, which included designer, branded and mass produced goods. This includes over 100 new and unique domestic and international exhibitors across the home products segment. This includes TTK Prestige (cookware and kitchen appliances), Baltra (kitchen appliances), Stallion Barware (barware), Decorex (blinds), Divine (wallpapers and soft furnishings), Marcopolo (decorative flooring), Peps (mattresses) and Archies (gifts) from India and TSV (cookware) from Italy, Uscan Plastik (household and kitchenware) from Turkey and many more companies participating in the Turkish, Chinese and Taiwanese Pavilions. However, the backbone of the trade show has been the returning exhibitors, which include all prominent names in the industry.

The exhibitors include international brands like King Koil, Marvels from USA, TOSO from Japan, and Joseph Joseph from UK, Lenzing from Austria, Bormioli Rocco and TSV from Italy, Nachtmann and Spigelau from Germany, Ocean from Thailand, Uscan Plastik from Turkey among other prominent industry players. International brands from over 28 countries exhibited this year.

Speaking about the increased interest from the international exhibitors Arun Roongta, Managing Director, TexZone, said, “We are delighted to have so many international brands participating at HGH India this year. Our efforts have always been to create a platform for exhibitors to not only to showcase their latest offering but also to gain insights on the market trends that will help grow their business for the year ahead. International exhibitors use HGH India to expand their distribution network not only in the metro cities, but in the rapidly growing tier 2 and tier 3 cities and towns.”

Commenting on the home product range, Vikram Chitnis, Business Head (Home Division) at Shoppers Stop, said, “HGH India is growing bigger and better every year, making it the leading platform for the home textile and home décor industry. This year we have seen more product categories being introduced and the number of brands present has been amplified.”

There is a growing interest among international players to participate in HGH India because they value the market insights and consumer trends shared at this exhibition. HGH India this year had special international pavilions set up for Turkey, Taiwan and China where they exhibited their extensive range of home products. The international interest was also manifested by the presence of Consulate General of Turkey, H. E. Erdal Sabri Ergen who shared their optimistic views on the business potential that India offers in the home décor and houseware industry.

Apart from the wide range of product showcased, HGH India has also been the preferred venue for various brands to launch their latest collection or innovative offering, amongst their target audience. The key launches this year were from renowned brands like Spaces, Portico New York, Maspar, Swayam, Tangerine, Trident, Boutique Living, Dicitex, F&F, Nuhome Décor, Zynna, among others.

Offline and online retailers, specialty stores, hypermarkets, distributors, importers, wholesalers and institutional buyers found products and services at HGH India innovative, well-designed and of high quality standards. Trade visitors could identify the new and upcoming colours, designs, materials and styles for 2017-18 in home textiles, furnishings, home décor and houseware through ‘across time’ a stylish and well-researched Trends Pavilion put up by the organisers.

In the background of a buoyant Indian economy, many home product categories have seen an extraordinary growth of 20-30 per cent per annum. The domestic market is well on its way to become a lucrative and long-term market for national and international brands, manufacturers and retailers of home products. Market-led expositions like HGH India play an important by creating a common platform for suppliers, retailers and the entire home product community.

Home Fashion & Lifestyle Trends 2017-18

HGH India presented the latest trends in home fashion and lifestyle. Conceptualised and implemented by the internationally renowned design office Sahm + Permantier, the trends under the title ‘across times’ reflects roots in the past, the current life and traces to the future.

The predicted trends are derived through intense research on changing consumer values, lifestyle, evolving technology and attitudes. The trend book thus helps manufacturers, brands, retailers and professionals in home business to connect their products and innovations to the aspirational Indian consumers through these trends.

Tropical Joy – an opulent nature: The beauty of diversity is best expressed in nature. The traditional floral design approach opens up and merges with opulent tropical pattern in supernatural colourations and as giant digital flower prints. In nature, surrounded by plants and flowers, we take rest and relax from the omnipresent stress and noisy life. Research shows that experiences nature, even in the form of nature prints, reduces stress and contributes to emotional and physical wellbeing. Our senses are constantly stimulated by the presence of plants. Recognising the great potential of nature, all natural products are a part of this trend.

Ethnic Treasure – a highly convenient ethnic chic: Ethnic designs are in focus all around the world as a unifying global trend. So India as a country with strong creative traditions is actually on stage with its vast array of handicrafts from dyeing, weaving, quilting, printing to wood carvings, basketry craft and metal works. In a well created, warm Bohemian ambience these Indian creations are in good company. The décor plays a key role with textured wallpapers, pattern mix and wooden furniture. The interior ambience is complemented with cherished objects.

Classical Trail – a refined elegance: The classic interior is an expression of the human desire for balance and harmony. In today’s modern lifestyle the interpretation of the classical as we know it has become somewhat subtle. A hint of nature is fused into through textures that reinvent the beauty of classical themes with sophistication. Geology is the source of inspiration here. Beautiful landscapes, curves on sand, rocks and mineral formations inspire the patterns of carpets, wallpapers and upholstery fabrics. New tangible sensations enrich the interiors.

Digital Medley – a futuristic satellite: The aesthetics of the digital technologies open up a new cosmos for designers. Spending hours in front of a screen, we get used to all kinds of effects of the virtual world. Playfully, with fun and passion, new realities are discovered through virtual head sets and the computerised so-called ‘Smart Living’. Digital Medley reflects the emotional experience of the union of visual and auditory senses which we experience in our everyday life. Its essential urban appeal goes beyond the youth market into designs for all age group.

Talking about across time, Asim Dalal, Managing Director, Indo Count, the parent company of Boutique Living, commented, “The trends pavilion helps us visualise the upcoming trends for the Indian market and incorporate the same in all our designs, colours and patterns. It gives us an edge in business as we already know what the consumer is looking for and we direct our efforts in bringing innovation based on these trends to the market. Every year we look forward to launch of the trend book at HGH India and we appreciate the effort the team puts to bring this to the retailers and manufacturers.”

The trends forecasted in ‘across time’ also available as a trends book, had a physical manifestation at a generously dimensioned special area in HGH India named the Trends Pavilion. The Trends Pavilion is not an abstract concept of future trends but applicable designs and colours which can be replicated. The innovate and fashionable styles, textures and products used in the trend pavilion are sourced from exhibitors who are showcasing their products at the trade show, emphasising the utilitarian objective of the showcased trends.

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