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Trade Talk | April 2018

TT in 30 Power Brand 2018 list

In a glittering ceremony held on March 5, 2018 in Mumbai, Brand TT was recognised as amongst the “Most Desirable 30 Brands 2018” and conferred Power Brand Status. Sanjay K Jain, Managing Director, TT Ltd, received the prestigious trophy and certificate from Bollywood superstars Vidya Balan and Mousumi Chatterjee.

Power Brands is one of the most significant brands strengthening and brand positioning exercises that outstanding brands can aspire to be a part of – especially given the vigorously positive impact on a brand’s positioning amongst its customers, suppliers, shareholders, competitors, media, government, et al, once a brand is recognised as a Power Brand. Power Brands research is an annual and ongoing national survey process conducted by the Indian Council of Market Research (ICMR). Some of the notable garment brands who have received this recognition in the past are Jockey, Monte Carlo, Madura Garments, Louis Philips, Raymond, Manyavar, Fab India, Park Avenue, Van Heusen and many more.

Brand TT was awarded the Master brand status in 2012, Promising Brand in 2015 and has added to it’s the crown the Power Brand jewel in 2018. TT is a 50 year old brand and has over time grown from a men inner wear brand to a casual and inner brand for the entire family.

It also is the only fibre to fashion brand which gives us cost and quality advantages over competition. TT Brand sell across the globe and has reached 65 countries.

Intex South Asia Growing exponentially YoY

Intex South Asia is the biggest international apparel textile sourcing show for yarns, apparel, denims, clothing accessories and allied services in the South Asia region. It has created a platform under one roof, connecting the entire manufacturing and supply chain by bringing together the best manufacturers of apparel textile products and clothing accessories coupled with serious buyers from across South Asia and the rest of the world.

Intex South Asia is focused on transforming the South Asia region into a textiles and garments powerhouse. With Sri Lanka regaining GSP Plus, countries can make use of ‘regional cumulation’ to benefit from Rules of Origin (ROOs) when local sourcing for product input is not possible. Regional cumulation creates regional co-operation between countries which are members of an EU recognised regional grouping like SAARC and countries which are GSP beneficiaries.

Intex South Asia strengthens intra-regional trade helping manufacturers and buyers take advantage of opportunities developing in the South Asia region by combining their strengths and joining hands to create stronger business ties under one trading platform. In 2017, more than 200 exhibitors from 15 countries including India, Pakistan, Sri Lanka, Bangladesh, China, Korea, Taiwan, Hong Kong, Thailand, Indonesia, Singapore, Switzerland, Turkey, Australia and USA exhibited top quality products for the 2018-19 SpringSummer collections. Mafatlal Industries Limited, India said, “We are happy to be here at Intex South Asia. This is the 1st time we are showcasing our denim fabrics here and the response is positive. We met many sourcing offices of international brands, garment factories as well as home grown brands of Sri Lanka which we see has a lot of potential. We are looking forward to participate at the Fashion Fiesta 2018, which was very well organised by Worldex India.”

Buyers from 21+ countries comprising India, Pakistan, Bangladesh, Nepal, Dubai, UK, Italy, Australia, Austria, Spain, etc., converged in Colombo for Intex.

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