Advertise Here [468 W x 60 H pixels]
Web Exclusive | April 2019

KKCL eyes non-metros with affordable apparel line

Kewal Kiran Clothing Limited (KKCL), an apparel retailer, plans to focus on tier-II and tier-III cities with the launch of new brands in the affordable category and doubling of distributors across India from 125 to 200.

The company, which retails under popular brands such as Killer Jeans, Lawman Pg3, K-Lounge, Integriti, Easies and Addiction, plans to launch a new brand — Immortal — to gain market share in the low- priced segment (ranging between Rs 1,300-1,600 per unit). Recently, the company also acquired Desi Belle to mark its entry into the womenswear segment and expects to generate a revenue of Rs 400 crore in five years.

Kewalchand P Jain, CMD, KKCL, said there is a general trend of people shifting their online apparel purchases to ambiance stores to get the right fit and feel of fabrics. Moreover, the e-commerce business is more a metro and urban phenomenon, and managing deliveries in smaller towns is a cumbersome task.

The company has set aside Rs 100 crore for acquiring a leading kidswear brand in an attempt to reach smaller towns with a complete package for the entire family, said Jain. Dubbing the e-tailers’ strategy of offering huge discounts to grow the topline as a valuation game, he said the company is focussed on growing profitability and revenue by widening the market reach and offering value-for-money apparels rather than discounts. Kewal Kiran has already expanded its exclusive brand outlets to 336 from 318 last year, to increase footprint in North India.
Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
AB Carter India Pvt Ltd      Angel Mechtronik      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      ATE Enterprises Pvt Ltd      B & R Industrial Automation Pvt Ltd      Basant Mechanical Works      Batliboi Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bhatt Bros      Condair      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Gandhi Automations Pvt Ltd      Ion Exchange India Ltd      ITEMA WEAVING (INDIA) PVT LTD      Jogindra Industries Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Kusters Calico Machinery Pvt Ltd      Labelmach      Lakshmi Machine works Ltd      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayur Reeds And Healds Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt Ltd (Suessen)      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Schoch Reeds India      South Gujarat Chamber of Commerce & Industry      SRE Corporation      SSM Scharer Schweiter Mettler Ag (Rieter)      Stovec Industries Ltd      Sunrise Industries      Swiss Ribbons Pvt Ltd      Thies GmbH and Co.      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      Weavetech Engineering Pvt Ltd      AB Carter India Pvt Ltd      Angel Mechtronik      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      ATE Enterprises Pvt Ltd      B & R Industrial Automation Pvt Ltd      Basant Mechanical Works      Batliboi Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bhatt Bros      Condair      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Gandhi Automations Pvt Ltd      Ion Exchange India Ltd      ITEMA WEAVING (INDIA) PVT LTD      Jogindra Industries Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Kusters Calico Machinery Pvt Ltd      Labelmach      Lakshmi Machine works Ltd      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayur Reeds And Healds Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt Ltd (Suessen)      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Schoch Reeds India      South Gujarat Chamber of Commerce & Industry      SRE Corporation      SSM Scharer Schweiter Mettler Ag (Rieter)      Stovec Industries Ltd      Sunrise Industries      Swiss Ribbons Pvt Ltd      Thies GmbH and Co.      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      Weavetech Engineering Pvt Ltd