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Web Exclusive | September 2017

Suditi launches new western womenwear

Suditi Industries has announced a joint venture with renowned film personality Anushka Sharma to launch a western fashion wear brand for women. Speaking about the association, Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd said, “We understand our audience, their aspirations and their style language. This, combined with Anushka’s evident popularity and entrepreneurial spirit makes her the perfect partner for our foray into the women’s wear line. We believe this is a natural progression to our existing product lines i.e. Riot and IndianInk. We truly believe that Anushka’s classic style philosophy is the embodiment of our vision.”

The official spokesperson of Anushka Sharma said, "Being an entrepreneur with her own production house Clean Slate Films, Anushka wanted to extend her entrepreneurial ability to a sphere that is close to her heart. Her foray into the business of fashion by launching her women’s wear brand. She is happy to partner with Suditi Industries Limited, an established fashion house running successful brands."

The new collection that is slated to adorn store windows by October 2017, in time for Diwali, will have apparels for girls and young women in the age group of 18 years onwards.

In 2015, Suditi Industries announced the acquisition of licensing rights for FCBarcelona and ManCity. SIL joined hands with famed cricketer Yuvraj Singh in May 2016 to launch a clothing line under YouWeCan. This announcement is clearly a step in the direction of strengthening SIL’s market leadership with world-class styles and products at competitive prices.

SIL initially started as a fabrics processing plant, the company has gradually entered into different segments of fabric processing such as knitting, printing, finishing and garmenting. The company is headquartered at Navi Mumbai, Maharashtra and has manufacturing unit at Turbhe, Mumbai. SIL has state-of-the-art machines imported from Germany, USA, Greece, Switzerland, Taiwan etc. through which they cater to customers’ specific needs. SIL ventured into licensing by acquiring manufacturing rights for 2014 FIFA World Cup (Brazil). Encouraged by the response of FIFA world cup 2014 (Brazil) the company has now executed licensing agreement with reputed international clubs like FC Barcelona and Manchester City FC. and also ventured licensing agreements with YouWeCan. The company has a strong retail presence through 2 of its key brands: Riot and IndianInk. Its retail brand Riot is an inspirational youth fashion brand that offers high quality fashion wear at economical price. It offers denims, bottoms, jackets, shirts for men ,skirts, dresses, cardigans for women and other accessories. IndianInk offers a vivid range of contemporary fashion and styled garments for women. It emphasizes on ethnic and fusion wear. It offers a wide range of products like Kurtas, Tunics, Skirts, Salwar Kameez along with co-ordinates.

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