Having set new benchmarks in the world of Textiles, power brand ‘GRADO from The House of GBTL and OCM’ has charmed the premium fabrics segment with its speciality of amalgamating modern technology with the tradition of making fabric. To commemorate its success, the brand organised the ‘GRADO Super Shahenshah Meet’ to celebrate its meteoritic rise in the Industry and its association with their brand ambassador, none other than the ‘Shahenshah of Bollywood’, Amitabh Bachchan. The event took place at Hotel Sahara Star very recently with over 1000 + dealers, retailers, distributors and wholesalers, from across the country, in attendance.
The main objectives of the event included the ‘Meet and Greet’ session to award the winner of the ‘GRADO Dekho, Big B se Milo’ contest; recognition and felicitation of top performers, in several categories, for the revered houses of GRADO – GBTL and OCM and celebrating its association with Big B as their Brand Ambassador. The function began with a tribute to the Chairman, followed by a riveting speech by Rajendra Agarwal, Mentor, GRADO. This auspicious occasion was marked by the Lighting of the Lamp as well.
The stage was then taken by Emcee Siddharth Kanan, top Indian television and radio host, who began his evening with the gathering on an inspirational note via a ‘Mirror activity’, which portrayed that each one of them is the reason behind GRADO’s phenomenal rise in the Industry.
Amidst all the happiness and cheers of the crowd, Bachchan was felicitated onstage by Rajendra Agarwal, Mentor, GRADO. Following this, the former indulged in a candid conversation with the audience seated at the event. After an engaging session with the crowd, it was time for an enjoyable quiz titled ‘GRADO ke GYANI’ for all the retailers and wholesalers present at the event, with Bachchan being the Quizmaster.
Speaking about the grand success of the event, Rajendra Agarwal, Mentor, GRADO said “When we introduced ‘GRADO from The House of GBTL and OCM’ in 2018, we knew that it would do well in the market but its magnitude has surprised all of us, in a good way! From strategic associations to excellence in the departments of product deliverances and processes, a lot has been achieved in such little time, which is a clear indicator of how it is going to be in the coming months and years as well. To commemorate its well-deserved accolades, and our wonderful association with Amitabh Bachchan as our brand ambassador, we hosted the ‘GRADO Super Shahenshah Meet’ for all our dealers , retailers and wholesalers from across India. The event was a grand success and we look forward to having more of such events, to come together for GRADO’s ascension in the Industry”
Currently, GRADO’s latest Cotton Collection, which is available in 10000+ stores, has already won the hearts of consumers across the country.