Applied DNA Sciences Inc, a provider of DNA-based supply chain, anti-counterfeiting and anti-theft technology, product genotyping and product authentication solutions, announced the debut of its textile molecular tag technology, SigNature® T, in Bed Bath & Beyond® ’s1 Wamsutta® 2 line, featuring PimaCott® 3, is now available at locations nationwide and online. SigNature T verifies that the Wamsutta home fashions products sold to consumers are pure Pima cotton, grown in the San Joaquin Valley, California. Products include comforters, pillow cases and shams. Additional information on Wamsutta PimaCott – including the molecular traceability aspects of the Wamsutta PimaCott line – can be found at Explore Wamsutta PimaCott.
The introduction of the Wamsutta line featuring PimaCott at Bed Bath & Beyond follows Applied DNA’s announcement in December 2016 that, through one of its partners, the Company would provide its SigNature T products and services platform to empower textile supply chain security for one of the largest U.S.-based retailers over an extended multi-year period with established revenue thresholds.
SigNature T is a botanical-based molecular tag that attaches tenaciously to the cotton fiber, ensuring reliable, secure traceability throughout the entire manufacturing process in the U.S. and abroad. Cotton is indelibly tagged with SigNature T at the gin in the U.S. The tagged cotton is then verified throughout the supply chain.
“We can now preserve the integrity of premium U.S. cotton throughout the supply chain, promoting its traceability to farms, which grow and produce responsibly, and its purity without the blending of inferior cottons,” said Dr James Hayward, President and CEO of Applied DNA Sciences. “Today, consumers care deeply about where their products originate. With our technology, retailers and brands can be confident that the products on their shelves are true to the label.”