Web Exclusive | September 2019
Applied DNA to cover down & feather supply chain
Applied DNA Sciences, a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions, has announced a sales and marketing partnership with Navarpluma that extends Applied DNA’s textiles business to include the global down and feather supply chain.
Formalisation of the partnership between the two companies follows the completion of a groundbreaking technological advance by Applied DNA to utilise its SigNature® DNA system to allow for traceability of materials in the down and feather industry. Navarpluma SL, one of the world’s premier suppliers of down and feathers to the textile industry, will be the first to offer this new system to its customer base that counts some of the world’s most prestigious brands as clients.
“Use of Applied DNA’s SigNature DNA system gives Navarpluma the ability to validate the provenance of raw materials used. This ability conveys a significant competitive advantage to our products in the marketplace and to those products manufactured from our raw materials,” stated Benjamin Dix, Export Manager at Navarpluma. “We are very pleased to pioneer Applied DNA’s SigNature DNA system in our industry to establish a new gold standard for traceability that can be relied on by our clients and their customers.”
Tony Benson, Applied DNA’s managing director for EMEA, stated, “An industry leader, Navarpluma’s reputation in the market is that of an innovative and forward-thinking supplier known for employing new advances in technology to improve their products for their clients. Traceability has been a key goal for them over the past several years, and with their use of the SigNature DNA system - SigNature DNA forensic molecular tag together with hand-portable SigNify® in-field testing equipment aggregated under our CertainT® brand– enables an industry first: the full traceability of down and feathers. Being first-to-market with end-to-end traceability of its supply chain should attract new clients to Navarpluma while also creating stickier relationships with its customer base.”
This is Applied DNA’s first foray into the growing down feather market, which was valued at $5.9 billion in 2017 and is expected to reach $10.25 billion by the end of 2025, with a CAGR of 7.5 per cent between 2017 and 2025.