Web Exclusive | March 2017
Texaura: The new face of organic bedding
TEXAURA is a GOTS-certified 100 per cent organic cotton bedding range, which is luxurious and sustainable. Texaura is derived from two words- ‘Tex’ from Textiles and ‘Aura’, the combination of which is ‘Texaura’. The aura is the richness, comfort, durability and feel of the fabric which plays a crucial role in the making of a linen or bedsheet. This aura or feel of the textile and the color of the fabric can make a defining change in your life. Texaura initiates the process of bringing out the goodness of nature through organic cotton linen range.
Using technology, Texaura shall reach out to the global consumers in 200 countries, including India with free shipping for its complete range of products. Texaura shall be the first organic textile brand from India targeting the global consumers with B2C model.
With an estimated market size of $15.76 billion in 2015, which is steadfastly growing at 16 per cent per annum, the organic textile market is poised for growth predominantly in regions like USA, Europe and Oceania. The people behind Texaura have been relentlessly working on promoting the organic cotton from India as it the only country producing 66.6 per cent of the total cotton grown in the world.
Read full report in ITJ April 2017 issue.