COTTON USA promoted US cotton and offered sourcing support to the fashion industry supply chain at its exhibit at Texworld in Paris from February 6-9, 2017. COTTON USA provided visitors with comprehensive background information on responsibly-produced US cotton, global cotton market developments, the findings of current market and consumer studies, and its ongoing licensing, marketing and sourcing programmes.
COTTON USA provided proactive support through its sourcing programme with respect to procurement issues, which includes organised sourcing trips to important regions. Visitors also visited the exhibit to discover the COTTON USA marketing and licensing programme and learned about COTTON USA’s collaboration with leading brands and retailers around the world.
Cotton is a natural and renewable fibre, and US cotton producers are leading the way in responsible cotton production practices. US cotton has a track record of continuous improvement with respect to water and crop protection product use, and habitat and soil preservation. The US system’s transparency allows for constant monitoring and improvement.
The roughly 18,000 US cotton growers comply with stringent US Government regulatory requirements and are committed to the principle of continuous improvement. At the COTTON USA exhibit, the textile trade also gathered information on how the Cotton LEADS™ programme, initiated by Australia and the US, offers manufacturers, brands and retailers a reliable cotton supply chain solution and confidence that the raw material used from these countries is responsibly produced and identified.
COTTON USA is a premium trademark ingredient brand that identifies products made from U.S. cotton through all stages of processing and marketing. COTTON USA has strong consumer awareness and preference for COTTON USA, with more than 51,000 product lines and 3.8 billion products having proudly carried the name COTTON USA since 1989.