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Web Exclusive | June 2017

EcoVero, new eco-friendly viscose

The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry. Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with minimal eco-footprint. Achieving low environmental impact requires developing eco-friendly raw materials and a sustainable manufacturing process.

Lenzing addresses this unmet market need for more sustainable viscose by launching EcoVero fibres that set a new industry standard in sustainable viscose based on three pillars: the use of sustainable wood sources (FSC or PEFC certified), an ecological production process (significantly lower emissions and water impact than conventional viscose), and full supply chain transparency by identifying EcoVero fibres in the final product.

EcoVero fibres are made from wood, a natural and renewable raw material. The wood comes from sustainable forestry plantations that are certified by industry-leading associations such as FSC. Lenzing has a comprehensive wood sourcing policy that goes above and beyond the call of duty to ensure that the most sustainable wood sources are used for viscose production.

With EcoVero fibres, Lenzing launches one of the most environmentally friendly viscose fibres. A special manufacturing system enables us to identify EcoVero fibres in the final product, long after the textile processing and conversion steps. Thus, retailers and brands are fully assured that they are indeed incorporating the eco-friendly viscose, and not generic market viscose. “With this special identification technology for EcoVero fibres, we are supporting the trend in the fashion industry towards greater transparency. It is becoming increasingly important to know where the products come from and which path they have covered,” Robert van de Kerkhof, Chief Commercial Officer, explains.
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