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Web Exclusive | February 2019

Archroma-Carlin tie-up at Premiere Vision Paris

Archroma, a global leader in colour and speciality chemicals towards sustainable solutions, and Carlin, the trend office who pioneered trend forecasting back in 1947, are heading together to Premiere Vision Paris, where they share a booth fully dedicated to colour creativity, inspiration and performance.

Carlin is well known in France and abroad for its "trend-oriented" expertise from brand strategy and collection design, to color creation and trend forecasting. Carlin serves famous brands in the fashion, cosmetic or sportswear industry, such as GAP, Empreinte, Byredo, Birchbox, or Samsung.

Archroma launched the 'Color Atlas by Archroma®' in 2016, a unique tool dedicated to providing fashion designers and stylists with off-the-shelf colour inspiration that can be implemented in production with just a few clicks.

The Color Atlas contains 4,320 colours on cotton poplin, and online, almost double compared to similar tools available to textile and fashion specialists. More brands are turning to the Color Atlas and Archroma for colour creation and implementation, such as American Eagle Outfitters, Athleta, Express, and Lands’ End.

Archroma and Carlin started their collaboration in July 2018. Carlin is using the colour references of the Color Atlas during its colour workshops throughout France, as well as in its 20 yearly publications. At Premiere Vision, Archroma and Carlin will be together in one exhibition space, allowing visitors to enjoy a full consultation from colour trends to colour inspiration to colour implementation from the first mood board all the way into production.

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