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Web Exclusive | September 2016

Yuvraj bats for Rs 100-cr apparel business

After investing in a slew of start-ups via his company YouWeCan Ventures, cricketer Yuvraj Singh is now launching his own clothing line YWC. The brand will concentrate on athletics or sports-inspired wear.

The cricketer hopes his new brand would be worth Rs 100 crore in the next three years. “It would be an athletic fashion clothing line for men, women and children. While 70 per cent would be men’s fashion, the rest would be women’s. The brand foresees to close somewhere around Rs 25-30 crore in topline in the current financial year and we see it becoming a Rs 100 crore brand in three years,” said Singh.

“We are confident the brand would find takers both offline as well as online. I am not worried about sales, I am confident about the line-up and am pretty sure sales will pick up. Last two years, we have done a lot of R&D on fashion and we know we have a great line-up.”

YWC merchandise will be sold by online fashion major Myntra and its own online ecommerce portal YWC.com. Singh said the company plans to sell via multi-brand outlets, regional chain stores from mid September. In the first phase, it plans to sell through 25 to 30 stores throughout India. Other than the metropolitans, the brand would be expanding to tier-II and tier-III towns as well.
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