Web Exclusive | January 2018
Tata Cliq, Woolmark enter partnership
Tata Cliq Luxury, Tata Group’s luxury e-commerce platform, has announced its partnership with The Woolmark Company. Through this association, Tata Cliq Luxury will be the exclusive retail partner in India for larger designer collections that will integrate merino wool in their garments and accessories, and for the International Woolmark Prize.
The International Woolmark Prize is a renowned, noteworthy award, which celebrates outstanding fashion talent from around the globe to showcase the beauty and versatility of merino wool. The winner’s merino wool capsule collection will be commercialised and sold across the world’s top boutiques and department stores through the International Woolmark Prize’s extensive retail partner network. In India, these products will be exclusively retailed by Tata Cliq Luxury.
The unique venture between the two companies is a step towards creating awareness about Merino wool, a luxurious and natural fibre from Australia, among the Indian consumers.