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Web Exclusive | October 2018

GRADO introduces ‘Born for the Blazer’ campaign

Keeping in mind the season’s freshness and affectionate mood of the occasion, GRADO – The power brand from the House of GBTL-Grasim and the House of OCM, presents an exclusive range of fabrics to curate an elite line of blazers. Amidst the hustle-bustle of the city life, people are always on the lookout for apparels and fabrics that can work wonders at every occasion. Blazers are one such accessory that can grace both casual and formal attires with equal flair, are ruling the charts of late. Be it a wedding or a cocktail party, official meetings or social gatherings; blazers are the go-to option for all occasions. With this new campaign – ‘Born for the Blazer’, GRADO helps you to be on top of the style at all times by pairing a classic blazer with your favourite denims, chinos or khakis.

A fashionable name to reckon with, GRADO is all set to re-define men’s fashion quotient by offering unconventional style and comfort at the same time.  The new-age brand from the House of GBTL-Grasim and OCM offers a diverse range of fabrics that not only give you comfort but also enhance the persona of the wearer by imparting a confident look. Each of these high-quality fabric possesses ultra-smooth finish, long-lasting lustre and trendy colours which also constitutes to the USP of the fabrics.

Expressing his excitement about the new range of fabrics, Rajendra Agarwal, Mentor, says “In-sync with the latest trends, we decided to introduce an exciting campaign - Born for the Blazer, to accentuate one’s style statement. Since a blazer is an essential part of one’s everyday outfit, we at GRADO are delighted to offer an extensive range of fabrics that go into making a luxurious blazer suitable for every occasion.”

Highlighting bold styling and innovation, some of GRADO’s finest of fabrics include Strezza – fabric that has extra stretch and offers utmost comfort while travelling; light-weight and super smooth – Wear Rite; elegantly lustrous - Valino; superfine TR Fabric with excellent texture – Tiano; super luxuriant - Suprano; soft and fuzzy Fascinova and ever-lasting lustrous fabric, most suitable for suits and  blazers – Shining Star.
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