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Trade Talk | February 2018

Pratibha bags top AEPC awards

Pratibha Syntex Ltd (Pratibha), a vertically integrated, sustainability oriented manufacturer of knitted textile products, announced that Apparel Export Promotion Council (AEPC) has bestowed it with prestigious Gold Trophy for Highest Global Exports 16-17 in the category of apparel exports above Rs 100 crore and up to Rs 500 crore and formidable Award for Environmental Sustainability during a programme held at New Delhi.

Shreyaskar Chaudhary, the Managing Director of Pratibha Syntex, received the Awards from Union Textile Minister Smriti Irani and Minister of State for Textiles Ajay Tamta. The recognitions underline Pratibha’s unwavering commitment to deliver and unrelenting endeavours towards environmental sustainability, said Chaudhary.

Pratibha earned the Gold Trophy for Highest Global Exports owing to implementation of three key initiatives like building capacities, introducing new materials and developing ritzy design capability. With implementation of key initiatives, it was strategic decision to remain competitive in pricing, asserted elated Chaudhary, adding that seamless farm to fashion integration has given an edge to Pratibha. Pratibha has incorporated state-of-the-art technologies in its processes, and has established dedicated sampling line throughout the value chain to bring down the lead time. In a bid to deliver the demand for sustainable fashion, Pratibha has been introducing sustainable fibre and fabrics in its range. The European design support brings innovative, sustainable and chic designs.

Sustainability is at the core of Pratibha’s strategy. Award for Environmental Sustainability underscores the company’s efforts towards environment conservation. The company has has been implementing sustainability right from farm to factory. Associated with 33,000 farmers of around 450 villages, Pratibha is imparting training to farmers about organic and sustainable farming techniques, which entail less water and energy. Encouraged by Pratibha’s effort today these farmers are cultivating organic, BCI & Fairtrade cotton in their farm lands. At factory level, Pratibha has been undertaking many initiatives to save energy and conserve water.

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