Web Exclusive | January 2020
Welspun’s HygroCotton completes 15 years
Welspun India’s leading innovation brand—HygroCotton—has completed 15 years. The company has also accomplished another milestone of achieving $1 billion of global sales (FOB) since its introduction. HygroCotton is crafted with a proprietary spinning technology, producing yarn with a hollow core. HygroCotton towels come with a quick-dry technology.
The quick-dry technology makes the product softer, fluffier and more absorbent after every wash. The patented process makes bed sheets more breathable, wicks away moisture, are temperature adaptive and get softer after each wash, helping one sleep cool and comfortable.
In addition to bringing ground-breaking performance to sheets and towels, HygroCotton’s unique hollow core yarn is now revolutionising sleep. The new HygroCotton ‘Sequenced Sleep System’ is an extraordinary collection of mattress pads, sheets, comforters, blankets, and pillows - all of which regulate temperature to keep one cooler in summer and warmer in winter. Its sleep system enhances one’s comfort.
Kickstarting the yearlong celebration of HygroCotton in Frankfurt, Dipali Goenka, CEO and Joint Managing Director, said, “Welspun has always been associated with its unique and innovative product offerings. Completing 15 years of HygroCotton reaffirms our belief and also entrusts us with a larger responsibility to provide better products and bring more delight to our customers.”