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Web Exclusive | February 2018

Fashion trends get new shades from Archroma

Archroma, a global leader in color and speciality chemicals, showcased the latest in its advanced colour-management solutions at Première Vision Paris. The Color Atlas system was also featured in MintModa’s SS19 seasonal inspirations.

How many shades can creativity have? The Color Atlas by Archroma®, through no less than 4,320 hues and colour swatches, truly gives shape to any imagination. This is Archroma Color Management’s groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools:

•The Color Atlas Library is the six-volume physical reference to the 4,320 color swatches and cotton poplin samples, secured yet easily removable and absolutely intuitive to be browsed thanks to the accordion-fold design of the catalogues. A compact edition of the Color Atlas is also available, including the very same color variety while being slimmed down from six to two volumes for increased portability.

•Color Atlas Online is the mobile-friendly designer’s companion to find the perfect color matching while on-the-go or in the office. Through this feature, it’s possible to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample instantly. A new patent-pending technology powered by NFC, exclusively introduced by Archroma, also adds swatch-specific information to each Engineered Color Standard, giving retailers, brands, and mills instant access to dye recipes and more colour information than ever. The online system also allows to create personal special collections of colors or products that can also be shared, both internally and with suppliers.

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