Advertise Here [468 W x 60 H pixels]
Web Exclusive | January 2018

Liva’s new initiative spreads awareness amongst women

Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness. For the first time ever an ingredient brand deputed Fashion Advisors in large format stores namely Pantaloons, Shoppers Stop, Central and Reliance Trends with the objective of making women customers try garments made of Liva fabric.

Spread across 24 cities and over 180 outlets for a duration 45 days, these Fashion Advisors met and engaged with over 3 lakh women consumers. Approximately 1.55 lakh of them tried and loved the fabric for its fluidity and comfort.

“LIVA fabric is 100 per cent natural origin and biodegradable fabric. Multiple researches showed that whenever women experienced LIVA fabric, they loved the ‘feel’ and ‘flow’ in the fabric. We wanted more and more women to experience LIVA. This gave birth to the thought of Liva Fashion Advisors to be placed at the stores to induce LIVA trials. During this activity, the brand engaged with over 3 lakh women who loved LIVA fabric calling it comfortable, soft, falls well and drapes well. Liva has come across as a fabric loved by over 90 per cent women,” said Shardah Uniyal, Head – Communications and Branding at Birla Cellulose.

“Initiated with the primary objective of engaging with customers, the initiative has delivered beyond mere customer engagement. It has benefited the retailers through additional sales of Liva tagged garments during the festive season. The initiative also benefited the overall retail industry as a lot of trained workforce got absorbed in the mainstream retail”, said Manohar Samuel, President – Marketing, Birla Cellulose.

Birla Cellulose, representing the Pulp and Fiber business of Aditya Birla Group, is India's pioneer in Viscose Staple Fibre (VSF). Birla Cellulose fibres are of 100 per cent natural origin, absorbent, have an especially good feel, and are completely biodegradable.VSF is widely used in apparel, home textiles, knitted wear and non-woven applications.

Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
AB Carter India Pvt Ltd      Angel Mechtronik      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      ATE Enterprises Pvt Ltd      B & R Industrial Automation Pvt Ltd      Basant Mechanical Works      Batliboi Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bhatt Bros      Condair      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Gandhi Automations Pvt Ltd      Ion Exchange India Ltd      ITEMA WEAVING (INDIA) PVT LTD      Jogindra Industries Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Kusters Calico Machinery Pvt Ltd      Labelmach      Lakshmi Machine works Ltd      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayur Reeds And Healds Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt Ltd (Suessen)      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Schoch Reeds India      South Gujarat Chamber of Commerce & Industry      SRE Corporation      SSM Scharer Schweiter Mettler Ag (Rieter)      Stovec Industries Ltd      Sunrise Industries      Swiss Ribbons Pvt Ltd      Thies GmbH and Co.      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      Weavetech Engineering Pvt Ltd      AB Carter India Pvt Ltd      Angel Mechtronik      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      ATE Enterprises Pvt Ltd      B & R Industrial Automation Pvt Ltd      Basant Mechanical Works      Batliboi Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bhatt Bros      Condair      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Gandhi Automations Pvt Ltd      Ion Exchange India Ltd      ITEMA WEAVING (INDIA) PVT LTD      Jogindra Industries Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Kusters Calico Machinery Pvt Ltd      Labelmach      Lakshmi Machine works Ltd      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayur Reeds And Healds Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt Ltd (Suessen)      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Schoch Reeds India      South Gujarat Chamber of Commerce & Industry      SRE Corporation      SSM Scharer Schweiter Mettler Ag (Rieter)      Stovec Industries Ltd      Sunrise Industries      Swiss Ribbons Pvt Ltd      Thies GmbH and Co.      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      Weavetech Engineering Pvt Ltd