Web Exclusive | August 2017
Zeven, Woolmark tie up to promote merino wool
Zeven, the multi-dimensional sportswear brand, in association with The Woolmark Company, has brought to Coimbatore, innovative products using merino wool. Known to drive innovations in their fields, Zeven and Woolmark had collaborated earlier this year to design and develop t-shirts made from 80 per cent merino wool for the Royal Challengers Bangalore team.
The cricket team used the breathable t-shirts as a part of its travel gear. The garments manufactured from this innovative fabric were highly appreciated by the cricketers owing to the fabric’s elasticity, trans-seasonal benefits, and good retention ability, said Zeven in a press release.
“We at Zeven are focused on developing functional, comfortable and affordable sportswear for men and women. As a part of process, we are also committed towards giving back to the environment by designing and manufacturing sustainable and environmentally friendly products. The ‘Go Green’ range, manufactured from plastic bottles collected from the stadium post the matches, is one such definitive step in this direction,” said Nikhil Muthanna, Zeven Category Head – Apparel.