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Web Exclusive | January 2019

GRADO to showcase designs at LFW

Well revered for its quality and a leading name in the fabric and apparel industry, GRADO from the House of GBTL and OCM is all set to take the fashion industry by storm with its first-ever showcase for menswear at Lakme Fashion Week Summer/ Resort’19’. In association with top fashion designer, Ashish N Soni, the prestigious event will be at Bandra Kurla Complex, Mumbai on February 1, 2019. GRADO is going to utilise this opportunity to present a unique array of fabrics through the marriage of superior products with superior designs.

Lakme Fashion Week is the most prominent platform to showcase the best collections to the world of fashion. India’s best and leading fashion designers will showcase their upcoming collections to the world of fashion, with famous celebrities as show stoppers! This year, LFW kicks off its Summer / Resort '19 with an exciting mix of #GenNext and Emerging Designers. Lakme Fashion Week S/R '19 will bring the best thatfashion has to offer with stellar Summer collections presented by an exciting mix of Established and Emerging Designers. The best minds in the fashion industry will come together once again for an #allinclusive Lakme Fashion Week S/R'19.

Associating with Lakme Fashion Week for the first time, mega textile brand, GRADO, is extremely excited about its refreshing new range of designs for the ‘New-Age’ man. In alliance with top fashion designer, Ashish N Soni, the GRADO collection promises to bring an element of style and substance in various blends of Cotton, PV, TR and PW. The collection amalgamates global fabric trends such as broad and thin stripes, windowpane checks, bright colours and some classic styles, with contemporary designs.

The garments will span across a range of diverse occasions such as office wear, formals, resort, casuals, sporty, ethnic and much more. Apart from the plain vanilla designs, the garments will also include ultra-flare trousers, shorts, single-button double-breasted suit and much more!

Speaking about the association, Rajendra Agarwal, Mentor, GRADO said, ‘We are delighted to make our fashion show debut at Lakme Fashion Week S/R 19’. Ever since the launch of GRADO, we have been going places. GRADO has garnered the trust of the consumer as a fashion forward brand. With the alliance with Ashish N Soni and his fabulous designs, I’m sure our position in the market will further ameliorate. Our fabrics are really world-class, and teamed with Soni’s innate ability to transform them into equally fascinating ensembles, we’re got a lot to look forward to! I’m sure the range will be diverse and will appeal to a large audience.”

Commenting about the association, Fashion Designer Ashish Soni said, “I am glad to be associated with GRADO Fabrics at their first ever show at Lakme Fashion Week S/R’19. I think the fabrics are absolutely stunning and the drape is impeccable. I thank the GRADO team for their constant support and for the synergy between both our teams. It is a great pleasure to work with them for this association and I look forward to more of such collective unity between fashion, style, comfort and aesthetics.”
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