Newsline-National | October 2016
Soon, Patanjali’s ‘swadeshi’ jeans!
Yoga guru Ramdev-owned Patanjali Group is planning to venture into garments area and a ‘swadeshi’ jeans will be launched by end of the year or early next year. Baba Ramdev said the idea behind his expanding business ventures is to end the dominance of multinational corporations that have for decades been capitalising on the country’s market. There’s a great demand from the country’s youths for jeans, the reason why Patanjali has decided to launch “Indianised” jeans to compete with foreign brands, he said.