Web Exclusive | April 2017
Usha eyes 25% growth in sewing machines
Usha International expects sales of its mainstay sewing machines and cooking appliances segment to grow by up to 25 per cent in 2017-18, driven by expansion of network besides leveraging on e-commerce. The company had a turnover of Rs 2,200 crore in the fiscal ended March 2016. Sewing machine and cooking appliances together contributed around 35-40 per cent. It is also focusing on the digital medium not only as a sales channel but to use it as an advertising medium and engage with customers.
“We are eyeing a 50 per cent growth for cooking appliances and around 10-12 per cent for sewing machines, so the total of the two would be around 25 per cent,” Usha International VP, Marketing, Jayati Singh told.
Market leader in the sewing machines segment, Usha International’s revenue jumped to around Rs 550 crore from Rs 150 crore in the last three years.