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Report | October 2015

LIVA @ Kolkata Fashion Expo

At Kolkata Fashion Expo 2015, LIVA stall was represented by Radhika Texprint, Surat; Jayraj Marketing, Gokultex Prints, Dayal Silk & Wonder crafts, and Rahul Traders & Sukanta Paul

This March, the textile fraternity saw the launch like no other; Birla Cellulose did a grand launch of its fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut. Expected to play a key role in producing excellent fabric to the fore, LIVA is an endeavour to reach out to the end consumer with a quality offering that is in line with current fashion trends. LIVA has already been well received in the markets, so much so that in SS15, LIVA-tagged garments were made available with major retail brands, spread across 84 cities in India with visual merchandise in 500 stores to enhance the consumer experience.

The following have played a very important role in bringing the LIVA dream alive

  • Reputed fashion Brands who launched the SS15 collections in many styles and designs which highlighted the brand´s essence of natural fluid fashion
  • LIVA Accreditation Partner Forum (LAPF) Members who delivered innovative and high performance fabrics
  • Designers the collection rolled out by the designers are a testament to the great potential the brand has for women´s wear

Birla Cellulose understood that the textile value chain had more scope for development in terms of technology and processes similar to those in China, Turkey, etc. It was essential to bring together different players of the value chain under one platform for successful delivery of LIVA promise. To bridge this gap and make the process more streamlined and effective, LIVA Accreditation Partner Forum (LAPF) was also launched. LAPF is a community of spinners, fabricators & processors who work closely with Birla Cellulose on innovation, quality & technology to deliver Liva fabrics to consumers. LIVA Accredited Partner Forum has certification mechanism and is based on five strategic pillars namely:

1.Design and development support: To keep up with the latest fashion trends, Birla Cellulose supports their partners with innovation and fashion forecasts
2.Technical support: With an efficient team of professionals, Birla Cellulose is all well-equipped to help their partners in product perfection
3.Vendor management support: Their partners are linked to the finest sources for regular and innovative yarns, fabrics & garments
4.Global marketing & buyer links: To aid further growth, Birla Cellulose connects their partners to buyer contacts across the value chain
5.Market information support: To meet the increasing market demands, Birla Cellulose keeps their partners well-informed on consumer insights and market dynamics

Taking the LIVA Accredited Partner Forum initiative ahead, Birla Cellulose has decided to partner its LAPF members across the country. Keeping in line with this, at the recently organised Kolkata Fashion Expo 2015 where leading manufacturers, wholesalers and buyers attended in credible numbers in Kolkata on August 12-13, LIVA stall was represented by the following LAPF members:

1.Radhika Texprint, Surat: A frontrunner in sarees and dress materials, showcased Modal in brilliant colours as an innovation of Liva for the premium and mass markets. Mitesh Korat, owner of Radhika Texprint explained, We are very happy to be a part of LIVA Accredited Partner Forum and have achieved tremendous success with our newly launched saree brand HAWWAH in which we have had intricate designs with LIVA fabric. We got such a great response at the Kolkata Fashion Expo that we are planning to we will be opening up an outlet or appointing a franchisee for Kolkata in the next 6 months´.
2.Jayraj Marketing, Surat: A leading manufacturer of jacquard fabrics. Jayraj Gajiwala, Managing Dire

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