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Report | March 2015

Birla Cellulose nets design talents

In its third year, D´Designer 2015 is one-of-its-kind talent hunt nurtures young fashion designers and provides them a platform to showcase their potential in a crucial market such as Gujarat.
LIVA presents D´Designer 2015 is a design talent hunt open to budding fashion designers from hub designers to young fashion students. D Designer is an unique initiative by Birla Cellulose, a division of The Aditya Birla Group. This year the event received overwhelming 2,000 entries from across the state. These entries were shortlisted via various rounds where the participants were asked to create some unique and fluid creations using LIVA ? a fabric made with natural fibres from the house of Aditya Birla Group. Only the best top 10 participants made it to the final round and displayed their dazzling collection made using LIVA.

The event kicked off with a press conference at Grand Bhagwati, Surat at 3 pm rewarding the efforts of number of designer students who participated. Manohar Samuel, President, Marketing & BD, Birla Cellulose, addressed the audience on how this event looks at encouraging young talents of fashion. The conference was graced by other eminent dignitaries from the fashion industry; ace designer Narendra Kumar Ahmed and Subhas Dhawan from F Studio.

Addressing the audience, Manohar Samuel, President Marketing & Business Development, Birla Cellulose, said ´This year the event has received tremendous response. We had three objectives for this initiative, 1) Encourage design skills of budding designers in Gujarat to create future leaders in fashion, 2) Have these designers work with LIVA ´ a fluid fabric made with natural fibres to create innovative cuts & silhouettes for new age Indian consumer, 3) Appreciate Surat´s leadership in women wear category and progress alignment with brands & consumers, he added.´

The gala occasion exhilarated the audience with dazzling display of various collections aimed to express fluidity innovatively.

The fashion show witnessed the following LIVA Collections hit the ramp during the D´Designer finale:

  • Delhi Meets Vegas: Fusion wear made fluid with LIVA
  • Life is a beach: Relaxed resort wear with LIVA
  • Light & Shadow: Drama of black & white in interesting cuts
  • Red Affairs: Red dress made gracefully glamorous with LIVAvc
  • Gujarat Couture: Celebrating Gujarati spirit with LIVA

Speaking on the occasion ace designer Narendra Kumar said, ´This initiative by Birla Cellulose is a great opportunity for our talented young designers to express their creativity and garner the experience they require before they leave to pursue their respective careers. The participants got the opportunity to work with LIVA ´a fluid fabric made with natural fibres and created unique cuts and silhouettes.´

The jury panel felicitated the top three winners.
D´Designer 2015 promised to be a grand event where the students sparkled and shined through various ensembles. Liva Accredited Partner Forum (LAPF) is the elite body of supply chain partners, who offer Liva fabrics by leveraging innovation, great quality and fast service have welcomed the event to Surat. LAPF members in Surat have innovated in fabrics and F-Studio a prominent LAPF partner has showcased brilliant designs and trends to facilitate consumers and the designers with much needed supplies even in small quantities.

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