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Web Exclusive | July 2017

HGH stimulates growing home products sector

HGH India, the leading B2B trade show for home products and gifts, stimulates the growing home products sector in India. This year, apart from home textiles, HGH saw an increased number of exhibitors from houseware, home décor and the cleaning and hygiene segment. About 90 per cent of top 100 Indian retailers in home business participated in HGH India this year, represented by senior decision makers, reflecting the usefulness of this trade show for their business.

Over 500 exhibitors from India and abroad showcased their innovative products from across categories which included designer, branded and mass produced goods. This includes over 100 new and unique domestic and international exhibitors across the home products segment. The list includes TTK Prestige (cookware and kitchen appliances), Baltra (kitchen appliances), Stallion Barware (Barware), Decorex (Blinds), Divine (wallpapers and soft furnishings), Marcopolo (decorative flooring), Peps (mattresses) and Archies (Gifts) from India and TSV (cookware) from Italy, Uscan Plastik (household and kitchenware) from Turkey and many more companies participating in the Turkish, Chinese and Taiwanese Pavilions. The backbone of the trade show has been the returning exhibitors which include almost all prominent names in the industry.

Commenting on the home product range, Vikram Chitnis, Business Head (Home division) at Shoppers Stop, said, “HGH India is growing bigger and better every year, making it the leading platform for the home textile and home décor industry. This year we have seen more product categories being introduced and the number of brands present has been amplified.”

Apart from the wide range of product showcased, HGH India has also been the preferred venue for various brands to launch their latest collection or innovative offering, amongst their target audience. The key launches this year were from renowned brands like Spaces, Portico New York, Maspar, Swayam, Tangerine, Trident, Boutique Living, Dicitex, F&F, Nuhome Décor, Zynna among others. 

In the background of a buoyant Indian economy, many home product categories have seen an extraordinary growth of 20-30 per cent per annum. The domestic market is well on its way to become a lucrative and long-term market for national and international brands, manufacturers and retailers of home products. Market-led expositions like HGH India play an important by creating a common platform for suppliers, retailers and the entire home product community.

HGH India 2018 is scheduled from July 3-5.
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